Sr Manager, Marketing Analytics

New York, USA (Hybrid)

$153K/yr – $187K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive launch intelligence and data tooling for market-facing AI analytics that guide SharkNinja’s go-to-market decisions.

  • Own the go-to-market performance framework and AI models across markets and product lines.
  • Must-have: 8–10 years in analytics/Data Science with practical AI/ML in a commercial context.
  • Standout: Cross-functional collaboration across Marketing, Analytics, IT, and Commercial Data teams.

Job Description

Responsibilities

  • Launch performance intelligence: Develop the frameworks, metrics, and AI-powered models that enable SharkNinja to systematically evaluate go-to-market success — identifying the drivers of launch performance across markets and product lines.
  • Content effectiveness: Build the measurement infrastructure to assess social content effectiveness, surface performance patterns, and connect content signals to broader marketing and commercial outcomes.
  • Upstream market intelligence: Leverage AI to synthesize competitive, consumer, and category signals that inform upstream positioning decisions and give SharkNinja a forward-looking view of the market.
  • Data infrastructure & AI enablement: Design and maintain the data pipelines and AI tooling that underpin launch intelligence, content effectiveness, and upstream market analysis — ensuring quality, scalability, and alignment with the broader global marketing strategy.
  • Cross-functional partnership: Collaborate with Marketing, Analytics, IT, and Commercial Data teams to align priorities and translate analytical outputs into decisions that move the business forward.

Requirements

  • Education: Bachelor's in Data Science, Analytics, Computer Science, or related field. Master’s preferred.
  • Experience: 8–10 years in analytics or data science, with demonstrated experience applying AI or ML in a commercial context. CPG, retail, or consumer technology background preferred.
  • Applied AI: Practical experience deploying AI and machine learning solutions that generate measurable business impact, not just theoretical knowledge.
  • Modern data stack: Proficiency in tools such as Snowflake, dbt, and Fivetran, with strong knowledge of ETL/ELT processes and visualization platforms.
  • Commercial acumen: Ability to connect data and AI outputs to marketing and business outcomes, with enough fluency across media, social, and go-to-market to ask the right questions.
  • Communication & influence: Strong ability to communicate across technical and non-technical audiences and influence senior stakeholders with data-driven recommendations.
  • Player-coach mindset: Proven ability to build hands-on while enabling broader team success. Comfortable operating with ambiguity and establishing structure in a fast-moving, matrixed environment.

Benefits

  • medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
SharkNinja logo

SharkNinja

SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world. Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories, including Cleaning, Cooking, Food Preparation and Other, which includes Home Environment and Beauty.

Founded in 1994
Needham Heights, Massachusetts, USA
3.8K employees (726 in marketing)

Traffic Signals

Monthly Visitors
8.7M
Monthly Google Ads Budget
$106K
Traffic Source Mix
Search
21.3%
Direct
63.7%
Referral
5.5%
Social
8.7%
Paid
0.6%

Headcount Trend

Current headcount: ~3.8K

Marketing Team

Marketing Team Size
543 (14% of company)
Median Career Experience
11.5 years
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
25

Funding

Total Funding
$1.2B
Last Raise
$638M
Post IPO Secondary, 7 months ago

Funding History

  • Aug 2025
    Post IPO Secondary • $638M
  • Mar 2024
    Post IPO Secondary • $272.1M
  • Dec 2023
    Post IPO Secondary • $286.5M

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