Responsibilities

• Own the lifecycle marketing strategy and execution for CRM including customer onboarding, activation, product usage and churn mitigation across Email and SMS channels
• Responsible for driving increased incremental revenue and subscriptions from CRM Journeys; will own priority KPIs and be responsible for iterative process of Journey optimization.
• Responsible for partnering across Lifecycle Marketing team and key cross-functional partners to ensure all lifecycle marketing campaigns are launched with strong attention to detail and execution- to ensure our customers receive brand communications that drive to business objectives as intended
• Advance audience and data strategies, operating processes and expand usage of full suite of Customer Experience Platform capabilities
• Own critical dashboards, KPI reports, and brand narratives to showcase launch and optimization roadmap + learnings, opportunities & results from Lifecycle Marketing
• Execute email and SMS campaigns, including but not limited to design, development and deployment, and landing page development and publishing
• Advise on customer messaging offers and creative to drive engagement, customer acquisition and retention through cross-functional collaboration
• Collaborate with internal business partners to plan, develop, deploy, and successfully execute email marketing programs to achieve business objectives
• Execute A/B and multi-variate test programs to increase customer acquisition and grow engagement, purchases, and loyalty
• Seek, find and solve opportunities to leverage AI for team operating process opportunities & improvements

Requirements

• Bachelor's Degree in Business or Marketing
• 7+ years of Marketing experience with significant time and experience across Lifecycle, Email, SMS, CRM Marketing; 2-3+ years hands-on experience with Marketing Automation platform (i.e. Braze, Salesforce Marketing Cloud, Pardot)
• Ability to work in matrixed organization
• Ability to travel up to 10% of the time internationally and domestically

Preferred

• Experience working in a ESP/ Marketing Automation platform tool (i.e. Braze, Salesforce Marketing Cloud, Pardot)
• Demonstrated success executing email marketing campaigns

Benefits

• comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements)