Sr Manager Integrated Media Strategy

Universal City, CA (Hybrid)

$110K/yr – $135K/yrSenior Level8+ years expFull time

Posted 7 weeks ago

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Job Summary

Own end-to-end media leadership across strategy, planning, and cross-functional alignment, driving budget accuracy and data-informed decisions.

  • Own end-to-end media strategy, planning, and partner relationships across brands and agencies.
  • Translate analytics and MMM outputs into actionable media plans while ensuring budget accuracy and reporting.
  • Shape the media roadmap with new ideas, staying aligned with product launches, seasonal needs, and safety/compliance.

Job Description

Responsibilities\n- Engage with Brand partners to understand business needs, translating to how paid media can support those needs; stay up to date on the status of the business, including key product launches and seasonal needs\n- Drive media strategy development & implementation, and ensure media plans stay fresh and effective as the business evolves and fluctuates, updating plans as needed\n- Develop and maintain strong relationships with agency partners and internal stakeholders; serve as the voice of media to internal partners, the Paid Media Subject Matter Expert (SME), communicating media plan details confidently in both written and presentation form\n- Proactively bring new ideas, opportunities and best practices to media strategies, ensuring media plans align with business needs and consumer behaviors\n- Partner with Analytics to ensure data integrity of inputs of paid media data into the MMM; translate MMM output to actionable and effective media strategy\n- Responsible for media budget accuracy and reporting to internal stakeholders and Finance\n- Understand and actively participate in Environmental, Health & Safety responsibilities by following established UDX policy, procedures, training, and team member involvement activities.\n- Perform other duties as assigned\n\nRequirements\n- Bachelor’s degree in Marketing, Business Administration, or related field required.\n- 8+ years’ prior hands-on experience Media planning and/or buying, agency- or brand-side; experience working across various media types and platforms; in-depth understanding of the media marketplace required\n- Proficiency in the Microsoft Office Suite required, with particular focus on experience with Excel & PowerPoint, or similar\n- Solid understanding and work experience with both online and offline media planning and buying\n- Experience in partnering with analytics teams and resourcing data & insights from measurement and analytics platforms to inform media strategy\n- Ability to provide “thought leadership” and creative problem solving when to dealing with strategic challenges to deliver on business goals.\n- Strong organizational, verbal, and written communication and presentation skills.\n- Hybrid: This position has been designated as hybrid, contributing from the Universal City office a minimum of four days per week.\n\nPreferred\n- Demonstrated ability to work independently in a deadline-oriented environment\n- Demonstrated experience in troubleshooting and resolving problems\n- Ability to quickly learn new technologies, applications and processes\n- Demonstrated ability to work directly with internal departments towards issue resolution, or to gain alignment on decisions\n\nBenefits\nThis position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.
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NBCUniversal

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Founded in 1926
New York, New York, USA
48K employees (18,533 in marketing)

Headcount Trend

Current headcount: ~47.6K

Marketing Team

Marketing Team Size
11,965 (25% of company)
Median Career Experience
17 years
Median Tenure
11.5 years
Marketing Roles Posted (Last 30 Days)
8

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