Responsibilities

• Partner closely with the VP of Marketing to develop and execute a comprehensive growth marketing strategy aligned to commercial revenue targets and business objectives.
• Translate revenue goals into integrated demand generation programs that drive qualified pipeline, customer acquisition, and market expansion.
• Build and manage marketing initiatives that increase lead volume, improve conversion rates, and accelerate sales cycle velocity.
• Develop scalable frameworks for campaign planning, execution, measurement, and optimization across multiple commercial segments.
• Establish performance metrics and reporting mechanisms that clearly connect marketing investment to business outcomes.
• Collaborate with Product Marketing to transform product positioning, customer insights, and roadmap priorities into effective go-to-market campaigns.
• Ensure seamless alignment between product launches, marketing campaigns, and commercial sales objectives.
• Develop strategies that bridge product availability with market demand, creating awareness, engagement, and qualified sales opportunities.
• Partner with Sales leadership to align marketing efforts with pipeline priorities and customer acquisition goals.
• Lead development and execution of targeted go-to-market strategies across key commercial verticals and customer segments.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred.
• 7+ years of progressive B2B marketing experience, including demand generation, growth marketing, and go-to-market leadership.
• 4+ years of people leadership experience managing cross-functional marketing teams.
• Proven track record of driving measurable pipeline growth, customer acquisition, and revenue impact.
• Deep expertise in demand generation, account-based marketing, digital marketing, campaign strategy, and marketing analytics.
• Experience partnering closely with Sales, Product Marketing, Product Management, and executive leadership teams.
• Strong understanding of marketing technology platforms, CRM systems, marketing automation tools, and revenue operations.
• Demonstrated ability to balance strategic planning with hands-on execution in a fast-paced environment.
• Exceptional communication, collaboration, and stakeholder management skills.
• Data-driven mindset with strong analytical and problem-solving capabilities.

Benefits

• Medical, dental and vision insurance
• Generous paid time off policy
• Short-term and long-term disability
• Access to Employee Assistance Program; including access to mental health services
• 401(k) including employer match
• Pet insurance and so much more!