Responsibilities

• Develop and execute growth marketing strategies that drive customer acquisition, revenue growth, and customer lifetime value.
• Identify opportunities across paid, owned, and earned channels to improve business performance.
• Support acquisition, retention, and profitability goals aligned with company objectives.
• Partner with E-commerce, CRM, Merchandising, and Creative teams to deliver integrated marketing initiatives.
• Monitor industry trends, competitive activity, and emerging growth opportunities.
• Manage and optimize digital media investments across multiple performance marketing channels.
• Execute paid media strategies across Meta, Google, YouTube, Pinterest, TikTok, affiliate marketing, and other emerging platforms.
• Monitor and improve campaign performance against key KPIs including ROAS, CAC, MER, revenue, and profitability.
• Identify and test new acquisition channels while enhancing efficiency across existing programs.
• Manage agency relationships and external media partners as needed.
• Analyze campaign performance, customer behavior, and funnel metrics to identify actionable insights.
• Develop reporting and dashboards that communicate performance trends and recommendations.
• Lead testing initiatives across creative, audiences, landing pages, offers, and channel mix.
• Utilize first-party customer data to improve targeting, personalization, and marketing effectiveness.
• Partner with analytics and technology teams to enhance tracking, attribution, and measurement capabilities.
• Collaborate closely with Creative teams to ensure performance marketing assets align with brand standards and conversion objectives.
• Partner with E-commerce and CRM teams to support customer acquisition and retention strategies.
• Identify opportunities to improve operational efficiency, including the use of AI and automation tools.
• Serve as a subject matter expert on performance marketing trends, platform updates, and growth opportunities.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in growth marketing, performance marketing, paid media, digital acquisition, or e-commerce marketing.
• Proven success managing and optimizing paid media campaigns that drive measurable business results.
• Strong experience with Meta Ads, Google Ads, Google Analytics (GA4), and attribution platforms.
• Deep understanding of customer acquisition metrics including CAC, ROAS, MER, LTV, and attribution modeling.
• Experience developing reports and translating data into actionable recommendations.
• Strong project management and cross-functional collaboration skills.
• Experience in retail, e-commerce, consumer products, home furnishings, lifestyle, luxury, or design-focused brands.
• Familiarity with Shopify, CRM platforms, CDPs, and marketing automation tools.
• Experience supporting retention and lifecycle marketing initiatives.
• Knowledge of AI-driven marketing tools and automation platforms.

Benefits

• Comprehensive Health & Wellness Benefits, including medical, dental, vision, and supplemental insurance
• 401(k) Retirement Savings Plan with company match
• Generous Paid Time Off (PTO) and paid holidays
• Half Day Fridays with shortened hours during both Summer and Winter seasons
• Exclusive employee merchandise discounts