Responsibilities

• Field Marketing Strategy
• Build and execute field marketing strategies to drive guest traffic, trial, and community engagement.
• Develop scalable programs for grand openings, local store marketing, regional campaigns, and community partnerships.
• Use data and analytics to identify high-impact market opportunities and optimize performance across regions.
• Partner with the Brand Marketing and Digital teams to localize national campaigns and ensure seamless execution.
• Foster collaboration, knowledge sharing, and accountability across the team.
• Franchise & Cross-Functional Collaboration
• Build strong relationships with franchisees and provide marketing guidance and support to help them achieve their sales goals.
• Collaborate with Operations, Digital Marketing, and Product teams to ensure alignment on initiatives and consistent brand execution.
• Serve as a marketing liaison to regional leadership and franchise advisory groups.
• Budget Management
• Manage the field marketing budget effectively, ensuring ROI-driven decision-making and prudent allocation of resources.