Sr. Manager, Creator Marketing & TikTok Shop

California, MO (Remote)

$130K/yr – $160K/yrSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own the creator partnerships engine, shaping the tiered program, onboarding, and content guidelines while直接 managing relationships with creators on TikTok and Meta and ensuring smooth operations from payment to rights management.

  • Creator Partnerships: Align briefs, content feedback, and agency oversight to deliver quality, compliant creator content across paid channels.
  • Program Operations: Build the backbone with payments, tracking, databases, and whitelisting to scale partnerships efficiently.
  • Growth Alignment: Coordinate content windows with Growth promos to maximize impact during campaigns.

Job Description

Responsibilities

  • Define creator program strategy including tier structure, commission and comp model, recruitment strategy by tier, content guidelines, brand-creator fit decisions
  • Personally manage creator relationships across TikTok and Meta, briefing creators and providing content feedback
  • Build and maintain the operational backbone of the program: payment workflows, creator database, deliverable tracking, usage rights and whitelisting, compliance
  • Coordinate creator content windows with Growth team's promo calendar to ensure aligned content during promos
  • Ensure creator content is captured, organized, and handed off for repurposing in Meta and other paid channels
  • Select and oversee agencies handling creator partnerships, define briefs, review creator selections, ensure performance and content quality
  • Hire and manage additional team members as the program grows

Requirements

  • 4-7 years of relevant experience
  • Creator program operators at TTS-native brands with a track record of meaningful program growth
  • Creator agency veterans with 3+ years managing rosters at agencies like Whalar, Insense, or TTS-focused shops
  • Former TikTok partner managers who've worked with creators from the platform side
  • Brand-side creator program leads at TTS-native wellness, beauty, or food brands

Preferred

  • Active or former personal creator experience on TikTok or Meta at meaningful scale
  • Commercial instincts or exposure to P&L work opens the path to growing into channel ownership over time
  • Experience in supplements, wellness, health, beauty, or food
  • Direct experience with TikTok Shop seller center and analytics tools (Kalodata, FastMoss)
  • Experience managing agency relationships
  • Strong interest in wellness and nutritional supplements

Benefits

  • Excellent Medical, Dental, Vision and Life insurance
  • Fully remote, full time position
  • Monthly WFH stipend
  • Generous Paid Time Off program
  • Discounted Products
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Scale Media

Scale is a tech-driven company that builds next generation health and wellness DTC brands, smarter. Our full-stack omni-channel ecosystem is powered by technology using proprietary data-driven methodologies to rapidly scale.We are Scalers who believe in taking a 360-degree approach to improving people's lives through best-in-class products, education, community, and tools. We believe in giving back with multiple charitable donations. We are environmentally conscious, with responsibly sourced products, and a roadmap to sustainability.As Scalers, we are collaborative, fun, experienced, driven, and are always looking for new talent to join our diverse team. -Awarded as One of Forbes’ Best Startup Employers -Nutrition Business Journal's Award for "Leadership & Growth"-Great Place to Work Certified-Inc Best Workplaces-Inc 5000 Regionals: California Region-Inc 5000 Nationals-Hive Operational Award-tasteforlife’s Essential Supplements Awards-tasteforlife’s 2021 Women’s Essentials Awards

Founded in 2014
Greater Los Angeles, California, USA
140 employees (58 in marketing)

Traffic Signals

Monthly Visitors
6.8K
Traffic Source Mix
Search
39%
Direct
42.7%
Referral
9.4%
Social
6.7%
Paid
1.3%

Headcount Trend

Current headcount: ~140

Marketing Team

Marketing Team Size
47 (34% of company)
Median Career Experience
12.5 years
Median Tenure
4.4 years