Responsibilities

• Manage cross platform creative and content production projects with large groups of distributed stakeholders and project team members
• Serve the needs of internal stakeholders while delivering an exceptional experience for the end user, establishing best practices and process standardization
• Prioritize and manage multiple projects simultaneously in a fast-paced environment
• Use your strong knowledge of all phases of creative development and content production practices to guide successful outcomes
• Oversee our Marketing technology stack and the related workflows and processes, ensuring our existing processes are well-supported and that we are building for the future.
• Work with our Data team to build and maintain our marketing analytics covering attribution, full-funnel conversion, campaign effectiveness, web traffic, and more
• Effectively partner across all Marketing teams to understand the unique business and product needs of each business unit and ensure the technical strategy meets those requirements.
• Define the longer-term vision, architecture, and related design principles for Martech with Marketing leadership
• Experience effectively managing relationships with external technology vendors to define strategic priorities and ensure best customer support

Requirements

• Bachelor's degree with typically 10 years of relevant experience or Master's degree with typically 8 years of relevant experience or typically 14 years of relevant experience without degree.
• Typically, 3 - 5 years of management experience; or equivalent experience as the subject matter lead or expert in area of expertise. 8+ years of IT experience is required
• 5+ years of systems analysis/ solution architecture experience with understanding strategic business information systems
• Experience with Marketing technologies including:
• Content creation and localization tools: such as Adobe AEM, Adobe Creative Cloud, Amplience; and Marketing operation tools like Workfront, Smartsheet, Claravine, etc.
• Social & Media content monitoring tools: such as Sprinklr
• Web & Mobile Analytics Platforms: such as Adobe/Google
• GenAI tooling used in content supply chain; such as Firefly
• Experience implementing or re-architecting content supply chains in general
• Experience with human-centered design techniques is preferred
• Project & Stakeholder Management: Ability to prioritize and manage multiple projects with large, distributed teams in a fast-paced environment while meeting deadlines.
• Communication & Leadership: Excellent presentation, communication, and organizational skills with strong leadership capability and visual storytelling proficiency.
• Technical & Digital Expertise: Deep understanding of all phases of digital development—from concept and information architecture to design, development, and QA—plus working knowledge of content creation and global business processes.
• Problem-Solving & Analytical Skills: Ability to identify gaps in functionality, frame issues in technology terms, and deliver innovative solutions to consumer, technical, and business challenges.
• Customer Focus & Service Knowledge: Strong customer-centric mindset with familiarity in ITIL Service Operations concepts and commitment to delivering high-quality experiences.

Nice to Have

• Experience with human-centered design techniques is preferred
• ITIL and COBIT certifications are a plus; Adobe Certifications are a plus
• Adobe AEM, Adobe Creative Cloud, Amplience experience; familiarity with GenAI tooling such as Firefly (as used in content supply chain) is a plus

Benefits

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being