Responsibilities

• Growth Infrastructure: Build and manage the company’s content strategy aligned to pipeline goals and product marketing objectives.
• Content Theme Strategy: Develop content themes around eCommerce growth, retention, advertising, customer acquisition, analytics, attribution, AI, and operational efficiency.
• Execution Oversight: Oversee cross-functional internal and external teams to ensure execution across relevant content marketing efforts.
• Brand & Quality Control: Maintain Lunar brand consistency and quality control across all digital experiences and marketing channels.
• Performance Tracking: Track content, website, and social media performance across traffic, engagement, conversion, and pipeline influence to provide comprehensive reports to leadership.
• Editorial Planning: Own editorial calendars across case studies, newsletters, webinars, social media, etc.
• Website Content: Maintain website content including landing pages, blog posts, and case studies.
• Executive Presence: Collaborate with leadership and internal subject matter experts to build authentic executive and brand presence across LinkedIn and X.
• Lifecycle Marketing: Oversee lead and merchant lifecycle marketing via newsletter and automation strategy.
• Lead Magnets: Drive the cross-functional development of lead magnets that might include benchmark reports, strategy guides, calculators, and webinar content.

Requirements

• 5–7 years of experience in content marketing, product marketing, social media, at a B2B SaaS or agency targeting CPG brands.
• Strong understanding of the ecommerce ecosystem including Shopify, retention marketing, paid media, attribution, etc.
• Understanding of performance marketing metrics including CAC, LTV, ROAS, CPMs, and attribution.
• Exceptional writing and storytelling skills with the ability to simplify technical concepts.
• Experience supporting social media channels and company websites.
• Ability to operate independently in a fast-moving startup environment.

Benefits

• Competitive salary.
• Comprehensive health, dental, and vision insurance.
• Flexible work hours and remote work options.
• Professional development and training opportunities.
• Inclusive and supportive work environment that values creativity and innovation.
• 401k with match