Responsibilities

• Interpret market research and apply relevant findings to the product development process to ensure timely response to consumer trends.
• Provide insights to product development managers that may impact aspects including but not limited to product features, user experience, naming and packaging.
• Responsible for creating and executing the product portfolio’s go-to-market strategy and briefing the Marketing organization.
• Oversee and approve go-to-market strategies developed by team members, defining target consumer, hero claims and launch narratives.
• Oversee content creation used in all marketing material to ensure alignment with go-to-market strategy, brand standards and desired outcomes.
• Track and report out on overall go-to-market performance of product campaigns to identify successes and capture opportunities for future campaign strategy design.
• Serve as ‘brand police’ to ensure consistency in brand messaging across channels and customers
• Collaborate with packaging team to ensure brand continuity across wholesale and DTC offerings.
• Pursue potential growth campaigns and experiments or suggest improvements to optimize portfolio performance.
• Establish and lead best-in-class marketing frameworks, processes, practices, and principles, including defining and driving key performance indicators (KPIs) for the team.

Requirements

• Bachelor’s degree in marketing or equivalent is required. Experience in lieu of degree may be considered.
• Minimum of eight years of experience in brand marketing required.
• Minimum of two years in a Manager, or higher level, role is required.
• Experience developing go-to-market plans (e.g., value proposition, sales, marketing enablement, pricing, channel) required.

Benefits

• Additional Total Rewards
• Otter Products offers a robust benefits package to eligible employees including medical, dental, vision, basic life, voluntary life, long-term and short-term disability, employee assistance program, flexible spending accounts, health savings account, and 401(k) retirement plan. Additionally, for eligible employees, we offer accrued paid time off based on seniority, volunteer time off, parental leave, bereavement leave, company holidays, and years of service awards. Check out www.otterbox.com/pages/careers for more info.
• Variable Incentive Program - This position is eligible for the Profit Sharing Program.