Responsibilities

• Direct all strategic B2C initiatives to increase brand awareness and credibility of our Samsung Services for consumers, advertisers and partners.
• Set key performance metrics on an annual basis and diligently track ongoing progress, with the goal of accelerating meaningful growth YoY.
• Monitor daily press coverage for Samsung Services and stay apprised of relevant industry news and innovations.
• Plan, coordinate and lead meetings across various teams to share PR strategies, updates and results.
• Draft executive keynotes, press announcements, executive quotes, blogposts and more.
• Continually refresh foundational materials including press pitches, master messaging documents, media lists, industry event databases, briefing books and award opportunities.
• Gather internal and external stakeholder approvals across multiple internal teams and third party partners.
• Maintain and organize a database of all press assets and images for easy access across global Samsung teams.
• Oversee marketing communications for brand consistency via social media channels, email/newsletter distribution, as well as internal employee communications.
• Manage product sampling for press, including device procurement, tracking, delivery, white glove installation and tutorials.

Requirements

• 10+ years of experience in PR/communications with a deep knowledge of consumer, tech and business media. Agency experience is preferred, but not required.
• Proven track record for developing and executing comprehensive PR strategies.
• Extensive understanding of the OTT landscape and competitive TV/mobile ecosystems.
• Superior written and verbal communication skills.
• Executive presence, with the ability to influence and provide counsel to leadership.
• Experience creating and presenting strategy plans and recap decks to track performance towards goals. Must have proficiency in deck creation and design.
• Experience with risk mitigation and corporate reputation management.
• Foundational knowledge in other communications channels, including social media and email.
• Strong PR acumen and the ability to instinctually make strategic decisions.
• Ability to juggle multiple priority projects at once without sacrificing quality or attention to detail.

Preferred

• Agency experience is preferred, but not required.