Own and coordinate analytics for direct mail campaigns, translating strategies into measurable requests and ensuring timely delivery that ties to business outcomes.

• Partner with Direct Marketing strategy to define analytic needs aligned to campaign objectives and SOW requirements.
• Translate marketing strategies into clear analytic requests, including segmentation, test design, and performance measurement.
• Coordinate with Analytics teams to ensure timely, accurate delivery of outputs.

• Manage priorities across multiple client programs.
• Interpret analytic outputs and translate findings for the internal client-facing teams.
• Connect performance results to business outcomes, with a focus on direct mail effectiveness.

• Simplify complex analytics into clear messaging for account teams and clients.
• Ensure consistency in how insights are communicated across programs.
• Apply direct mail expertise to evaluate and improve: Audience targeting and segmentation
• Apply direct mail expertise to evaluate and improve: Offer and creative testing strategies