Drive consumer insights for Target by designing and executing brand health research to inform senior leadership with actionable recommendations.

• Design and execute guest or consumer research to support key initiatives.
• Be the primary contact for internal partners and identify the appropriate research method, data source and vendor/supplier to execute work.
• Lead the design, execution, and measurement of consumer perception measurement including brand health and reputation, ensuring alignment with organizational objectives and delivering insights and strategic recommendations to senior leadership.
• Inspire the organization to act in the guests\' best interest and champion current and future guests.

Requirements Snapshot

• 8+ years of consumer insights or market research inclusive of brand health measurement or corporate reputation measurement
• Ability to craft a compelling narrative around data and insights that makes them accessible and persuasive to senior leadership, stakeholders, or cross-functional partners.
• Experience working with brand health and reputation measurement partners that can include, but not limited to: Kantar, Morning Consult, YouGov, BERA, HarrisPoll, Interbrand, Stagwell, etc.
• Synthesize data from multiple sources (e.g., Nielsen, MRI, SNL Kagan, andinternal sources) into clear, compelling narratives
• Evaluating potential risks based on data-driven insights and developing strategies to mitigate those risks.
• Ability to identify underlying causes of business problems through data and research rather than just surface-level symptoms.
• Ability to define and track Key Performance Indicators (KPIs) to measure business performance and ensure alignment with strategic goals.
• Synthesize data from multiple sources (e.g., Nielsen, MRI, SNL Kagan, and internal sources) into clear, compelling narratives
• Strong foundational knowledge of qualitative and quantitative research methods and tools, including the ability to diagnose data irregularities.
• Capable of managing multiple projects simultaneously.
• Ability to manage external vendors, including market research firms and data providers, ensuring quality and timeliness of projects.

Benefits

• Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves.
• 401(k)
• employee discount
• short term disability
• long term disability
• paid sick leave
• paid national holidays
• paid vacation
• Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits