Sr. Industry Marketing Strategist

Alpharetta, GA (On-site)

$143K/yr – $215K/yrSenior Level8+ years expRegular

Posted 3 months ago

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Job Summary

Drive OpenText GTM messaging for Telecommunications/Technology industry solutions, shaping market-facing strategy and enabling field teams.

  • Must-have: 8–15 years in technical GTM roles across sales, product marketing, or services.
  • Standout: Experience with industry standards workgroups or councils plus OT product expertise.

Job Description

Responsibilities

  • Shape how OpenText defines and builds GTM messaging related to industry solutions and services, grounded in a deep understanding of client needs and market dynamics.
  • Bridge technical concepts and complex patterns into clear, compelling business value.
  • Embed with field sales teams to drive enablement, sharpen account planning, and support high-impact customer engagements.
  • Serve as a continuous feedback loop between the field and R&D/product management, surfacing market shifts and evolving requirements in real time.
  • Build industry solution messaging and core narratives that activate sales and marketing with precision and impact.
  • Represent and champion OpenText industry solutions at major events, tradeshows, and analyst engagements, building credibility and driving awareness with key influencers.
  • Maintain a rigorous pulse on the industry, including market segmentation, competitive dynamics, and emerging signals, to keep the GTM strategy sharp and ahead of the curve.
  • Represent OpenText in industry workgroups, committees, and standards bodies, elevating the company’s voice where it matters most.
  • Partner across product, sales, marketing, and alliances as a trusted strategic advisor, connecting the dots to drive alignment and accelerate outcomes.

Marketing Team

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