Responsibilities

• Campaign Planning & Management: Develop and execute integrated marketing campaigns using a wide range of channels, tactics, and approaches.
• Content Creation: Create campaign assets, including messaging, print collateral, and digital content that contribute to overall campaign success. Collaborate with in-house design/creative resources to produce brochures, ebooks, videos, emails, ads, social assets, webpages, blogs, articles, graphics, and more.
• Event Management: Contribute to third-party events and Esri-hosted events by creating messaging and content, negotiating and developing engagement opportunities for Esri and our audience; supporting onsite logistics, and establishing forums that help build community.
• Project Management: Deliver campaign assets on time and on budget. Manage multiple deadlines and priorities simultaneously, communicating progress updates regularly to stakeholders and any potential challenges.
• Analytics and Reporting: Track campaign performance and engagement at every step through campaign activity reports and analytics.
• Leverage Marketing Processes & Technology: Utilize available technologies and processes to manage activities, segment audience data, run email campaigns, run advertising campaigns, build webpages, publish customer stories, and track analytics.
• Customer Engagement: Build relationships with Esri customers to better understand audience needs, elevate best practices and repeatable approaches, and highlight successful implementations in articles and third-party media.
• Collaborate with Partners and Industry Influencers: Work with certified Esri software and solution providers, professional associations, media, and thought leaders to position Esri as a major player in the market; block competition; influence legislation or policies; reach executives; and increase coverage in major publications and media outlets.
• Community Building: Foster a vibrant user community through marketing activities that sustain and grow advocates of Esri and GIS including virtual communities, user groups, regional meetups, online forums, and events that encourage a two-way dialog between Esri staff and customers.

Requirements

• 5+ years of marketing experience within business-to-business and/or business-to-consumer fields, preferably marketing to business professionals in related industries
• Established knowledge of marketing principles, campaign management, and process improvement
• Excellent verbal communication and writing skills for internal and external audiences
• Highly organized, self-motivated, and able to manage multiple priorities and deadlines
• Knowledgeable to strong understanding of CRM, social media platforms, business intelligence, and project management processes
• Strong decision making, problem resolution, and creative thinking skills
• Must be able to travel up to 20% during peak marketing periods
• Bachelor's degree in marketing, business or related field
• Visa sponsorship is not available for this posting; applicants must be authorized to work for any employer in the U.S.

Preferred

• Knowledge of government agency structures and operations
• Advanced writing, editing, and messaging development skills
• Knowledge of GIS applications in related industries
• Master's degree in marketing, business, or a related field