Sr. Growth, Marketing Specialist at The Raymond Corporation | Addison, TX

Sr. Growth, Marketing Specialist

Addison, TX (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive demand generation and pipeline growth for a B2B organization, aligning marketing with Sales to convert inquiries into opportunities.

Must-have: 5+ years in B2B demand/gen or ABM with hands-on marketing automation and CRM experience.
Standout: Strong track record of data-driven optimization, SLA with Sales, and cross-functional collaboration.

Job Description

Responsibilities

Drive inbound and outbound lead generation and customer growth planning, execution, reporting, and continuous improvement
Develop buyer personas, segmentation, and multi-channel acquisition plans
Collaborate with Sales leadership to translate revenue targets into funnel and pipeline goals
Develop and manage a content calendar and marketing campaign plan that drives awareness, demand, and customer engagement
Devise, execute, track, and optimize multi-channel, integrated marketing campaigns—across both digital and traditional channels—targeting prospective customers, open opportunities, and existing customers to move them to the next stage in the customer journey
Work hand-in-hand with the Sales Team and other internal teams to ensure marketing efforts translate into a robust pipeline. Ensure the Marketing / Sales SLA for lead follow-up, provide sales with enablement materials, and solicit feedback on lead quality. Regularly meet with sales and leadership to discuss what campaigns are working, share insights on lead behavior, and brainstorm new ideas
Partner with Account Management to target customer accounts with timely campaigns to drive retention, cross-sell / up-sell opportunities, and overall profitable revenue expansion
Own the Marketing Automation Platform and our lead management process. Design and optimize automated workflows for lead nurturing, email drip campaigns, and lead scoring that effectively hand off qualified leads to the Sales Team. Establish and manage lead scoring, routing, and nurture programs to improve lead quality and conversion rates
Maintain the health of our marketing database – segmenting audiences, managing subscriptions and permissions, and ensuring data quality and GDPR compliance
Build and manage nurture streams and lifecycle email campaigns by segment to ensure our content, products, and service offerings remain top of mind and relevant

Requirements

Bachelor’s degree in Marketing, Business, Communications or a related field preferred
5+ years of work experience in B2B demand generation, growth marketing, digital marketing, or account-based marketing
Proven track record of designing and executing integrated campaigns that generate pipeline and deliver measurable results
Strong understanding of buyer journeys, account-based strategies, and lead management best practices
Hands-on experience and high proficiency with relevant technology and tools, including email marketing and marketing automation platforms (Eloqua or equivalent desired), CRM systems, content management systems (CMS), Google Analytics (GA4), and SEO
Comfortable setting up workflows, segmenting audiences, and optimizing campaigns based on data. Familiarity with lead scoring, attribution modeling, A/B testing, and ROI calculation is expected
Strong email marketing expertise, including email planning, content creation, segmentation, list management, A/B testing, deployment, measurement, and optimization
Data-driven & solid analytical skills. Experience building reports or dashboards to track KPIs
Excellent written and verbal communication skills, with the ability to create clear, compelling messaging and campaign assets
Ability to work well independently without close supervision or management

The Raymond Corporation

If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities. Well, you’ve come to the right place. Insurance CustomerIn its 40 years, Plymouth Rock Assurance has grown to be one of the leading auto and home insurers in the Northeast. With unique features like Crashbusters® mobile claims vans, Door to Door Valet Claim Service®, the Get Home Safe® taxi and rideshare benefit, Road Rewards® and our Home Insurance Quick Quote, we’re committed to delivering our customers “More Than Just Insurance.” To get a free quote, visit plymouthrock.com or talk to a Plymouth Rock agent.Job SeekerWe take pride in both the strength and commitment of our Plymouth Rock Assurance team. We actively seek individuals who exhibit friendliness, integrity, loyalty, hard work and the pursuit of excellence. If you’re currently looking for a new employment opportunity, we hope you’ll consider Plymouth Rock. For a full list of job openings, please visit www.plymouthrock.com/about/careers.

Founded in 2001

Boston, Massachusetts, USA

2.2K employees (101 in marketing)

myjobs.adp.com/plymouthrock/cx/job-listing