Responsibilities

• Own paid social advertising end-to-end (LinkedIn, Meta, and other channels): strategy, execution, creative coordination, budget management, and optimization
• Support management of our paid search program, working closely across our agency partners and helping manage the optimization and scale of this program
• Act as the day-to-day right hand to the Director of Growth Marketing on overall paid media budget management
• Monitor spend and performance across channels to ensure budget is allocated toward what's working
• Build and maintain campaign infrastructure in HubSpot: forms, programs, automations, and integrations across our ad platforms
• Partner with our GTM engineer and lifecycle marketer to build HS workflows for lead follow-up and routing
• Work closely with the creative team to gather and coordinate all assets needed for campaign launches, including paid social creative, display images, and landing pages
• Run conversion rate optimization (CRO) testing across the website
• Own execution of SEO/AEO initiatives, working within AirOps
• Identify and prioritize opportunities to improve on-site conversion and organic/LLM visibility

Requirements

• Analytically Driven: You have strong analytical instincts, and you're comfortable connecting paid media activity directly to pipeline and revenue outcomes.
• A Systems Builder: You enjoy creating infrastructure and repeatable systems, not just running one-off campaigns.
• Cross-Functionally Fluent: You collaborate easily across creative, lifecycle, GTM engineering, and agency partners, and you do it regularly, not occasionally.
• 5-7 years in growth or demand generation marketing, ideally at a B2B SaaS company
• Proven experience owning a paid social program end-to-end: strategy, execution, optimization, and reporting
• Working knowledge of paid search (Google Ads), with comfort partnering with an agency and taking on direct execution over time
• Deep hands-on experience in HubSpot (forms, workflows, programs, reporting): this role requires real fluency, not just familiarity
• Comfort with CRO testing tools and methodology

Preferred

• Exposure to SEO fundamentals; familiarity with AEO or LLM-search optimization is a plus

Benefits

• Competitive compensation and equity
• Unlimited PTO
• Up to 100% employer covered monthly healthcare premium (medical, dental, vision)
• Lunch provided via Sharebite, plus dinner for any later in office days.
• Parental leave up to 12 weeks
• Tax free commuter and parking benefits
• Voluntary insurances (Life, Hospital, Critical Illness, Accident)
• Employee Assistance Program (Rightway)
• Free One Medical Membership
• 401k