Responsibilities

• Strategic Field Alignment: Architect and execute a comprehensive US field marketing strategy aligned with corporate revenue targets, enterprise sales objectives, and key account strategies.
• Demand Generation Integration: Transform corporate events (e.g., GTC, OCP, Supercomputing), customer summits, and partner forums into high-yielding demand generation channels by integrating robust pre- and post-event campaign architecture.
• Pipeline Acceleration: Partner closely with Sales leadership to develop localized enterprise programs, executive briefings, and targeted account-based marketing (ABM) initiatives that progress pipelines and close high-value deals.
• Portfolio & Campaign Management: Oversee the tiered prioritization framework for regional marketing activities, managing annual budgets, resource allocation, and cross-functional project roadmaps.
• Solution Storytelling: Collaborate with Product Management and Global Marketing to ensure high-impact product messaging, technical solution storytelling, and consistent brand representation across all field touchpoints.
• Agency & Vendor Ecosystems: Direct the evaluation, selection, and management of strategic agencies, production partners, and vendors to ensure flawless, high-quality program delivery.
• Data-Driven ROI & Insights: Establish a rigorous measurement framework utilizing advanced KPIs, revenue attribution models, and dashboards to track field marketing performance (MQLs, SQLs, pipeline velocity, and ROI).
• Cross-Functional & Global Collaboration: Maintain a tight feedback loop between HQ and regional teams to share best practices, ensure global consistency, and adapt corporate campaigns for local market relevance.

Requirements

• Education: Bachelor’s degree in Marketing, Engineering, Business, or a related technical field.
• Experience: 17+ years of progressive leadership in field marketing, demand generation, or corporate marketing leadership—specifically within B2B technology, enterprise IT hardware, or datacenter-related industries.
• Proven Track Record: Demonstrated success in bridging the gap between marketing activities and revenue generation, with deep experience supporting enterprise sales teams and executing high-impact ABM strategies.
• Event Excellence: Substantial experience leading large-scale, complex multi-track industry tradeshows and high-touch executive programs from a strategic perspective.
• Financial & Vendor Acumen: Proven ability to manage multi-million-dollar field marketing budgets, negotiate enterprise-level vendor contracts, and drive cost-efficiencies.
• Leadership & Influence: Strong executive presence with a track record of building, coaching, and scaling high-performing marketing teams. Ability to influence cross-functional teams and drive strategic initiatives, with the opportunity to build and lead a field marketing team as the function grows.
• Communication: Masterful communication and stakeholder management skills.
• Analytical Mindset: Highly analytical approach to marketing, with deep familiarity with modern marketing automation, CRM platforms (e.g., Salesforce), and ROI dashboards.

Nice-to-have

Benefits

• In addition to a comprehensive benefits package, candidates may be eligible for other forms of compensation, such as participation in bonus and equity award programs.