Responsibilities

• own the strategy, performance, and execution of our national conference portfolio to drive measurable pipeline growth.
• establish event tiering, manage budgets, and set ROI targets while partnering closely with Sales and Executive leadership to align each activation with our commercial goals.
• collaborate with internal marketing teams to execute cohesive pre- and post-event attendee engagement campaigns.
• directly managing all central logistics—including vendor relationships, booth design, branding, and swag production.
• cross-functional collaboration to align activations with commercial goals

Requirements

• 7+ years of related professional Marketing experience,with a focus on event marketing and/or demand generation.
• Proven expertise in architecting large-scale B2B conference strategies within a healthcare, health-tech, or enterprise software environment
• Experience overseeing large event budgets ($2.45M+ scale) across tier sponsorships, printing, logistics, and vendor execution
• Subject matter expertise level understanding of account-based prospecting architectures (e.g., leveraging HubSpot or Apollo) to secure pre-scheduled meetings with C-suite buyer personas (Payers, Health Systems, HR leaders)
• Exceptional written communication skills to deliver concise, high-level briefing documentation for S-Team and C-suite members before executive deployments
• Ability and willingness to travel up to 30% to steward premier onsite booth presence and manage distributed field resources

Preferred

• Prior experience collaborating directly with clinical or medical affairs teams to navigate and secure formal clinical sign-off on event presentations, pitches, and compliance-sensitive marketing collateral
• Proficiency utilizing marketing automation systems (e.g., HubSpot) and CRM reporting tools (Salesforce) to calculate multi-touch pipeline attribution, tracking leads through to specific downstream healthcare metrics (e.g. covered lives, opportunities, and patient starts)
• Existing relationships with tier-1 event vendors, exhibit houses, and logistics partners, with a proven track record of scaling an ad-hoc event schedule into a highly repeatable "event machine" portfolio of 30+ national conferences annually

Benefits

• We\'re serious about your well-being! As part of our team, full-time employees receive: - 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii) - Attractive pay and benefits : Full transparency of pay ranges regardless of where you live in the United States - Comprehensive health benefits : Medical, dental, vision, life, disability, and FSA/HSA - 401(k) plan access : Start saving for your future - Generous time-off policies : Including 2 company-wide shutdown weeks each year for self-care (for most employees) - Paid parental leave : Available for all parents, including birthing, non-birthing, adopting, and fostering - Employee Assistance Program (EAP) : Supporting your mental and physical health - Quarterly department stipend : Fun team-building activities or in-person gatherings - Community and employee resource groups : Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all - Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses - Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend