Sr. Enterprise Social Media Manager, Executive LinkedIn at Liberty Mutual Insurance | Boston, MA | $106K/yr – $160K/yr

Liberty Mutual Insurance

Sr. Enterprise Social Media Manager, Executive LinkedIn

Boston, MA (Hybrid)

$106K/yr – $160K/yrSenior Level8+ years expFull time

Posted 1 month ago

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Job Summary

Drive the enterprise social media program by owning the Executive LinkedIn initiative and translating executives’ voices into credible thought leadership that aligns with Liberty Mutual’s brand and business goals.

Own the Executive LinkedIn Program, shaping strategy, content, and governance to build executive influence and enterprise impact.
Lead cross-functional collaboration and publishing for executive channels, turning data-driven insights into engaging content and executive-ready narratives.
Monitor trends, competitive signals, and KPI health to continuously optimize strategy and demonstrate value to senior stakeholders.

Job Description

Support and advance the enterprise social media strategy, contributing strategic thinking, insights, and recommendations that strengthen overall direction and execution.
Identify growth opportunities across platforms (LinkedIn, YouTube, Meta, Glassdoor/Indeed), audiences, and content approaches to strengthen brand presence and business impact.
Establish frameworks, best practices, and standards that drive consistency, quality, and innovation across the team’s social media work.
Lead Liberty Mutual’s Executive LinkedIn Program, developing and executing a comprehensive strategy that positions executives as credible industry thought leaders and brand advocates.
Manage content strategy, planning, and development for LinkedIn channels of key Liberty Mutual leaders, ensuring alignment with enterprise goals and individual executive communication strategies.
Create compelling, high-performing LinkedIn content tailored to each executive’s voice, personal brand, and objectives.
Ensure content reflects Liberty Mutual’s brand values, employer brand, and inclusive voice while driving engagement and reach.
Oversee content reviews and approvals with internal stakeholders and manage publishing across executive channels.
Work within an integrated model, collaborating closely with Enterprise Communications, Public Relations, Enterprise Creative, Talent & Digital Marketing, Sponsorships & Integrated Programs, Inclusive Experience, Legal, and other key partners.
Manage relationships with external creative agencies and Liberty Mutual’s LinkedIn account team to maximize platform opportunities and program impact.

Proven experience working with C-suite and senior executives, with a strong track record of building trust, influence, and effective partnerships.
Deep expertise in social media strategy, with strong knowledge of platform algorithms, features, and best practices—particularly LinkedIn and LinkedIn’s Top Voice Program.
Demonstrated ability to develop, execute, and optimize enterprise-level social media strategies that drive engagement and measurable business outcomes.
Exceptional copywriting and content creation skills, with the ability to adapt tone and messaging for different leaders and audiences.
Experience leveraging Generative AI tools to enhance social media strategy, content ideation, editorial planning, optimization, and performance insights—while applying sound judgment, brand standards, and enterprise governance.
Strong analytical skills with the ability to interpret social media data and translate insights into action.
Confident presenter with the ability to lead meetings and tell clear, compelling stories through data and results.
Exceptional communication and interpersonal skills, with the ability to work collaboratively with cross-functional teams in an integrated model.
Prior advertising agency experience preferred
Highly organized, detail-oriented, and capable of managing multiple projects and deadlines simultaneously.

Prior advertising agency experience preferred
MBA preferred
Bachelor`s degree with a concentration in Marketing, Business Administration or Communications preferred or equivalent experience required; MBA preferred

comprehensive benefits, workplace flexibility, professional development opportunities, and a host of opportunities provided through our Employee Resource Groups.

Liberty Mutual Insurance

At Liberty Mutual, we believe progress happens when people feel secure. By providing protection for the unexpected and delivering it with care, we help people embrace today and confidently pursue tomorrow. In business since 1912, and headquartered in Boston, today we are the eighth largest global property and casualty insurer based on 2023 gross written premium. We also rank 87th on the Fortune 100 list of largest corporations in the US based on 2023 revenue. As of December 31, 2023, we had $49.4 billion in annual consolidated revenue. We employ over 40,000 people in 29 countries and economies around the world. We offer a wide range of insurance products and services, including personal automobile, homeowners, specialty lines, reinsurance, commercial multiple-peril, workers compensation, commercial automobile, general liability, surety, and commercial property. For more information, visit www.libertymutualinsurance.com.

Founded in 1912

Boston, MA, US

37K employees (655 in marketing)

www.libertymutualgroup.com