Responsibilities

• Partner with account, brand and scientific strategy, media, and creative teams to ensure digital, omnichannel and CRM strategies are seamlessly integrated into broader marketing plans
• Leverage tools and data (IQVIA, Google Analytics, CRM systems) to understand audience behavior and inform channel strategy
• Manage and segment HCP lists to fuel targeted, personalized campaigns
• Map customer journeys across channels to identify content needs, optimization points, and experience gaps
• Support omnichannel planning through audience personas, micro-journeys, and engagement pillars
• Track digital trends, emerging technologies, and performance data to inform innovation and recommendations
• Experience with conducting competitive website audits
• Apply research and best practices in SEO/SEM using platforms such as Google Search Console, SEMrush, and other relevant platforms
• Experience developing website SEO markup, including structured data (schema)
• Collaborate with media, content, and development partners to ensure consistent, high-impact execution

Requirements

• 2–5 years of digital marketing or CRM experience (pharmaceutical agency experience strongly preferred)
• Hands-on experience with Salesforce Marketing Cloud and/or Marketo
• Ability to manage and activate HCP lists and integrate IQVIA data into targeting and measurement
• Strong working knowledge of SEO platforms including GSC, SEMrush, etc. (AI SEO tools experience preferred)
• Comfortable using tools like Google Analytics to derive actionable insights
• Familiarity with customer journey mapping tools or frameworks
• Understanding of core UX and UI principles
• Practical experience across integrated marketing disciplines: CRM, content strategy, SEO/SEM, and direct marketing
• Strong presentation and collaboration skills; comfort leading client conversations
• Strong working knowledge of Microsoft PowerPoint, Excel, Miro & Ziflow