Sr. Director, Talent & Creator Marketing

New York City, NY (On-site)

$170K/yr – $190K/yrSenior Level8+ years expFull time

Posted 3 days ago

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Job Summary

Own and scale an influencer marketing practice by leading a small team, shaping strategy, and delivering end-to-end campaigns for varied clients.

  • Lead, coach, and coordinate influencer teams across multiple campaigns
  • Develop scalable workflows and win new business through strategic pitches
  • Drive campaigns end-to-end from brief through delivery and measurement

Job Description

Responsibilities

  • Directly oversee a small influencer marketing team — assigning work, reviewing output, coaching on craft, and keeping everyone moving on deadline.
  • Support team members' growth through regular feedback, hands-on guidance, and clear expectations.
  • Build and refine workflows, processes, and tooling that help the team execute more efficiently as the workload grows.
  • Drive talent & influencer strategy for new business pitches and existing client proposals — from concept through polished deck.
  • Develop compelling sales materials, case studies, and capabilities presentations that win and retain business.
  • Translate complex client briefs into clear, differentiated campaign strategies with measurable objectives.
  • Collaborate closely with account, creative, and social teams to bring integrated ideas to life.
  • Personally oversee key campaigns from kickoff through wrap — staying close to talent negotiation, contracting, briefing, content review, and final delivery.
  • Step in as the day-to-day point of contact on high-priority or complex accounts, ensuring nothing slips through the cracks.
  • Oversee all contracting across the team, including deal terms, usage rights, exclusivity, and FTC compliance.

Requirements

  • 8+ years of talent & influencer/creator marketing experience, with at least 2–3 years directly managing people and overseeing campaigns.
  • Experience across brand, entertainment, or sports clients preferred. Agency background strongly preferred.
  • Proven ability to build and present strategies and decks that win business.
  • Deep fluency in the creator ecosystem — platforms, talent tiers, rates, content formats, and emerging trends.
  • Track record of negotiating talent & influencer/creator deals at scale, including celebrity and macro talent.
  • Existing relationships with creator talent and management strongly preferred.
  • Strong project management skills with the ability to manage competing priorities under tight deadlines.
  • Collaborative partner who also knows when to own a decision and drive the work forward.
  • Exceptional written and verbal communication — polished in client settings, clear and direct internally.
  • Experience with influencer platforms (e.g., AspireIQ, Grin, Traackr, CreatorIQ) and reporting tools.

Preferred

  • Experience in sports, music, or entertainment verticals.
  • Background in paid amplification and dark posting strategy for creator content.
  • Familiarity with both brand safety considerations and authentic creator-first storytelling.
Excel Sports Management logo

Excel Sports Management

4.3 Glassdoor

Excel Sports Management is an industry-leading management and marketing agency that represents top-tier talent, blue-chip brands and marquee properties. Established in 2002, Excel is based in New York City and has offices in Los Angeles, Miami, Dallas, Chicago and London .

Founded in 2002
USA
890 employees (153 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
29.9K
Monthly Google Ads Budget
$1.6K
Traffic Source Mix
Search
35.9%
Direct
50.8%
Referral
7.7%
Social
4.3%
Paid
1.1%

Headcount Trend

Current headcount: ~890

Marketing Team

Marketing Team Size
135 (15% of company)
Median Career Experience
9 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
6

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