Kaneka North America

Sr Director of Strategic Marketing

Harris County, TX (On-site)

$198K/yr – $296K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive market intelligence and GTM strategy to identify untapped markets and strategic partnerships across KNA divisions, guiding diversification and cross-functional growth.

  • Own scanning processes for adjacent markets and competitive insights.
  • Must-have: Proven ability to build GTM and diversification roadmaps across divisions.
  • Standout: Cross-functional collaboration with R&D, operations, and finance to align marketing plans.

Job Description

  • Establish processes to continuously scan and evaluate adjacent and transformational markets. Use competitive intelligence, trend analysis and innovation adoption frameworks to identify untapped or underserved markets for KNA’s product portfolio.
  • Develop go-to-market strategies and diversification roadmaps for each division. Recommend priorities based on market size, growth rate, regulatory requirements, competitive landscape and alignment with KNA’s capabilities.
  • Identify and negotiate strategic partnerships (co development agreements, academia related research, distribution alliances, joint ventures) with external companies, including opportunities to leverage synergies with sister companies Kaneka Aerospace and Cemedine North America. Monitor partnership performance and manage long term relationships.
  • Articulate KNA’s unique value propositions (e.g., proprietary polyimide film technology, MS Polymer® base resins, core shell impact modifiers, FDA approved supplements) and ensure they are leveraged in marketing strategies.
  • Identify and lead select 3rd party market analysts and strategic planners. Implement tools for market intelligence, customer segmentation, CRM and analytics. Establish performance metrics (e.g., return on investment, market share growth, pipeline velocity) and regularly report progress to the CAO and division leaders.
  • Collaborate with R&D, operations, sales and finance leaders to align marketing strategies with product development, manufacturing capacity and financial targets. Provide executive level briefings and recommendations.