Drive global social strategy and governance across regions and platforms.

• Own the global social strategy and cross-regional execution across major platforms.
• Must-have: 10+ years leading global social or digital programs with international scope.
• Standout: Proven ability to lead distributed teams and drive measurable social performance.

Responsibilities

• Define and drive a cohesive global social media strategy aligned with brand, reputation, and commercial goals across regions
• Build and lead a high-impact team across time zones, including regional leads, social strategists, creators, and influencer specialists
• Create a scalable global-to-local content framework and governance model
• Embed social media strategy into global 360 marketing campaigns and product launches
• Evangelize the role of social across the organization, ensuring stakeholder alignment and buy-in
• Lead global presence and strategy across all major platforms (Instagram, TikTok, YouTube, LinkedIn, Facebook, Pinterest, X/Twitter, WeChat, etc.), including emerging regional platforms
• Drive innovation in platform use, creative formats, AI-assisted workflows, and real-time trend engagement
• Establish global content best practices, toolkits, and performance benchmarks
• Oversee social-first creator and influencer strategies, partnering with local markets for activation
• Define global KPIs and measurement frameworks in collaboration with analytics and media teams
• Lead cross-market reporting and share actionable insights to accelerate performance and scale learnings
• Manage global social listening, cultural trendspotting, and brand health tracking
• Identify and address platform-specific risks, crisis response, and reputation issues globally
• Partner with global Brand, Media, Creative, PR/Comms, Customer Experience, and Digital teams
• Serve as the primary global lead across social media agencies, technology vendors, and platform partnerships
• Align with regional and local teams to ensure messaging is consistent yet locally relevant
• Act as a global thought leader, keeping the organization ahead of cultural and platform shifts

Requirements

• 10 years of experience leading social media or digital marketing, ideally across multiple international markets
• Deep knowledge of regional content nuances, platform behaviors, and influencer ecosystems
• Demonstrated success building and scaling social programs globally, with localized execution
• Proven experience managing diverse, distributed teams and working in matrixed organizations
• Expert in social media tools, governance, campaign architecture, and analytics
• Strong leadership, storytelling, and executive communication skills
• Bachelor’s degree in Marketing, Communications, or related field; advanced degree a plus
• Fluent in English; additional languages are a strong plus

Preferred

• Global mindset with sensitivity to local cultures
• Operational and strategic: can set vision and execute
• Collaborative and influential across levels and regions
• Creative thinker with a performance and data orientation
• Thrives in fast-paced, high-growth environments
• Brand-focused, culture, technology, and innovation in social storytelling

Benefits

• The company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
• We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products— we’ll disrupt entire markets.
• Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.