Sr. Director, PR & Communications

New York City, NY (On-site)

$150K/yr – $200K/yrSenior Level10+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Description

Responsibilities

Strategic Communications & Brand Positioning:
Develop and execute communications strategy that positions Alexander Wang within culture and contemporary fashion discourse
Own brand narrative and positioning across seasons in partnership with the SVP, Marketing and Head of Design to translate product and brand vision into compelling media stories
Ensure consistent brand alignment across all communications channels: editorial, events, partnerships, and collaborations
Identify and capitalize on cultural moments and opportunities to authentically amplify the brand
Editorial & Press Relations:
Cultivate and maintain direct relationships with key editors and journalists at tier-one fashion, culture, and lifestyle publications (print, digital, broadcast)
Develop and execute strategic press campaigns for collections, collaborations, brand initiatives, and executive visibility
Lead all press strategy, including media pitch development, press release creation, and executive positioning (quotes, interviews, speaking opportunities)
Review and filter press requests for editorial placements, speaking engagements, interviews, and philanthropic opportunities; prioritize requests aligned with brand strategy

Requirements

10+ years of progressive experience in communications, public relations, or marketing
Minimum 3+ years in a Director-level or equivalent leadership role
Proven track record of developing and executing integrated communications strategies that generated significant earned media and brand positioning
Demonstrated expertise in fashion, luxury, or culture communications with deep knowledge of the fashion media landscape
Established relationships with key editors and journalists at major fashion/culture publications
Experience leading successful brand activations, events, and experiential campaigns that generated media coverage and cultural impact
Bachelor degree or equivalent professional experience
Proficiency in Microsoft Office and Adobe Suite
Strong copywriting and creative ideation skills
Excellent analytical and project management skills

Benefits

Clothing allowance & discounted merchandise
Healthcare (medical/dental/vision) coverage
Flexible spending account (FSA) & Commuter benefits
401(k) savings plan with employer match
Summer Fridays

alexanderwang llc.

3.1 Glassdoor

Alexander Wang is a global luxury lifestyle brand that challenges the conformity of luxury fashion at the intersection of high and low culture. Since its launch in 2005, the Alexander Wang brand has continued to redefine luxury through sharp design, while simultaneously creating a world that questions everything and embraces reinvention. Born and raised in San Francisco, California, Alexander Wang moved to New York City and launched his eponymous label nearly 20 years ago and has spearheaded the brand’s growth into a global lifestyle brand offering high-quality womenswear, menswear, and accessories. Alexander Wang is available for purchase online at www.alexanderwang.com, at its 49 Alexander Wang stores and at leading retailers around the world across the U.S., Canada China, Japan, Thailand, Singapore, Korea, France, England, and Italy. For more information, visitwww.alexanderwang.com or follow us @alexanderwangny.

Founded in 2005

New York, New York, USA

382 employees (113 in marketing)

www.alexanderwang.com

43% recommend to a friend

100% CEO approval