Responsibilities

• Manage and oversee paid advertising strategy and execution
• Track and analyzes return on ad spend
• Assess budgets and revenue to ensure paid media is impacting sales positively
• Build, test, optimize and analyze paid ad strategies
• Support SVP of Marketing with strategy and budget distribution
• Mentor and manage project distribution for paid media team members
• Leverage paid ad channels to drive new customers into existing and new stores
• Leverage Meta, TikTok, Google Ads, Pinterest, TradeDesk and other ad platforms to improve store performance and strategy on a national and local level.
• Test new tools and platforms to improve Crumbl’s paid media strategy
• Work with the creative team to design, test, and deploy ad creative

Requirements

• 5+ years of experience in a high growth organization
• 5+ years managing large social ads budgets and setting up ads to maximize CAC, ROAS and ROI
• Experience in leading a results-driven team
• Deep strategic and technical knowledge of Meta Ads manager, TiKTok Ads manager, Google, and other customer acquisition marketing tools
• Strong leadership skills and a desire and ability to mentor a team
• Exceptional writing and organization skills
• Ability to maintain attention to detail in a fast-paced environment
• A self-starter—someone who takes initiative with a natural drive to get things done
• Deep knowledge of digital ads best practices and new industry trends and developments
• Bachelors in Marketing, Communications or a similar field

Preferred

• Food & beverage experience is a plus

Benefits

• Medical, dental, and vision benefits
• 15 days PTO/year
• 10 paid holidays
• Paid parental leave
• Personal phone bill reimbursement
• Gym reimbursement
• Corporate DoorDash® DashPass membership
• Regular company and team activities
• 401k with competitive matching contribution plan
• Excellent opportunities for career growth