Responsibilities

• Lead the global downstream marketing strategy across consumer, HCP, and B2B channels, ensuring alignment with the Inogen brand platform, clinical positioning and engagement, and growth objectives.
• Collaborate with the Product Marketing team to translate upstream product strategy and value propositions into compelling messaging, campaigns, and commercial tools across all touchpoints.
• Partner on go-to-market planning for new product launches, lifecycle management initiatives, and geographic expansions.
• Drive consistent, compliant messaging across regions while enabling appropriate localization for global markets. Find creative and compelling approaches to drive awareness, conversion and prescription of best-in-class Inogen products.
• Oversee consumer marketing including DTC campaigns, digital performance marketing, patient education, and brand storytelling.
• Lead HCP marketing for pulmonologists, sleep specialists, homecare providers, and discharge planners, including promotional campaigns, clinical education, congress support, and sales enablement.
• Ensure marketing strategies effectively address both clinical decision-making and consumer purchase behaviors in a complex healthcare ecosystem.
• Partner closely with global sales, market access, medical affairs, and regional commercial teams to drive aligned execution.
• Develop sales enablement tools, training programs, and playbooks to support global field organizations and distribution partners.
• Support global distributors and international markets with scalable assets and frameworks.

Requirements

• Bachelor’s degree required; MBA or advanced degree strongly preferred.
• 12+ years of progressive marketing experience within medical device, medtech, or regulated healthcare environments.
• Demonstrated success leading downstream marketing across both consumer (DTC) and HCP-focused strategies.
• Proven people leader with experience managing and developing teams of at least 10 marketers, including people managers.
• Experience operating in a global commercial environment, including support of international markets and regional teams.
• Strong understanding of regulated marketing, medical/legal review processes, and healthcare compliance.
• Strategic thinker with the ability to operate at both executive and executional levels.

Preferred

• Experience in respiratory, durable medical equipment (DME), or chronic care categories a plus.
• Track record of successful product launches and large-scale integrated campaigns.
• Strong digital marketing and omnichannel expertise, including performance media and CRM across both consumer and HCP stakeholder groups.
• Experience partnering closely with sales leadership and commercial operations.

Benefits

• health, dental, and vision insurance
• 401(k) plan plus employer contribution and match
• generous paid leaves such as vacation and sick leave, including paid volunteer time
• wellbeing programs rooted in our strong culture of excellence