Responsibilities

• Own and execute brand and marketing strategies across multiple properties, aligned to high-level company goals and audience insights.
• Lead strategic planning, campaign development, and go-to-market execution with clarity and collaboration.
• Partner with internal teams — creative, content, digital, comms, partnerships, and product — to bring marketing programs to life across owned and paid channels.
• Contribute to the development, implementation, and management of paid advertising campaigns across platforms such as search engines, social media, and digital display to drive measurable marketing outcomes.
• Define and track marketing KPIs, ensuring clear performance metrics without losing sight of narrative and impact.
• Bring a digital-first mindset to storytelling, audience building, and engagement across web, social, and emerging platforms.
• Help shape brand voice and tone, stewarding consistency and resonance across campaigns and platforms.
• Serve as a cultural translator between executive vision and team execution, bridging ideas into action with clarity and accountability.

Requirements

• 7-10 years of progressive marketing experience, including leadership roles in digital media, entertainment, or family/lifestyle brands.
• Experience overseeing multi-brand portfolios, with a track record of audience and brand growth.
• Strong strategic planning skills with the ability to simplify complexity into actionable roadmaps.
• Excellent collaboration and orchestration of cross-functional teams.
• Deep knowledge of digital marketing, channel strategy, campaign development, and performance measurement.
• Experience with content-led growth, values-based messaging, and family-safe digital environments is a plus.
• A highly creative, solutions-oriented mindset; thrives in ambiguity and adapts quickly.
• Strong communication skills — ideally a strong writer or storyteller who understands tone, nuance, and audience needs.
• Comfortable in high-autonomy, fast-paced environments; a self-starter with a “find a way” attitude.

Preferred

• Experience with content-led growth, values-based messaging, and family-safe digital environments is a plus.

Benefits

Compensation

How To Apply

• To be considered for this exciting and challenging role, please apply TODAY.

Other

• Learn more about us at: www.aparentmedia.com
• Check out our LinkedIn pages as well:
• · APMC: https://www.linkedin.com/company/aparentmediacoinc
• · Victory+: https://www.linkedin.com/company/victoryplustv/
• Location: Canada or US (Remote) – if in Calgary, hybrid model (in office 2-3 days per week)
• A Parent Media Co. (APMC) is committed to employment equity, welcomes diversity in the workplace and encourages applications from all qualified individuals. We thank all interested applicants; however, only qualified applicants selected for an interview will be contacted.