Responsibilities

• Measurement & modeling — provide senior support across the full portfolio: MMM, MTA, incrementality testing, website analytics, CM360 reporting, and growth journey analytics. Lead the technical implementation of MTA 2.0, partnering with the team that owns strategy and roadmap.
• Methodology & rigor — pressure-test assumptions, validate outputs, and guide reconciliation across measurement approaches so stakeholders know which signal to trust for which decision. Bring clarity to complex methodological questions, including privacy-resilient measurement.
• AI & advanced analytics — apply ML, statistical modeling, and AI (including LLM-based workflows and modeled conversions) to improve measurement quality, speed, and scalability.
• Mentorship — develop team members on measurement craft, modeling depth, and data science methods. Build advanced analytics capability within the function over time.
• Cross Functional Communication — translate technical measurement outputs into clear language for marketing, finance, and executive audiences. Support the team's credibility in cross-functional forums.
• What success looks like: - Own the strategy for MTA revamp, including implementation, validation, and trust — with clear reconciliation against MMM and incrementality - Ensures measurement rigor is visibly elevated across the portfolio - Introduce and test AI and modern analytics platforms to improve overall capabilities and measurement effectiveness - Manage methodological choices, ensuring they’re well-documented, defensible, and trusted by business stakeholders