Sr. Director, Global Search & Discovery
Milwaukee, WI (Unknown)
Posted 3 days ago
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Job Summary
Own and drive Brady’s global Search & Discovery strategy across Paid Search, SEO and GEO, linking business priorities to where Brady appears online while optimizing budgets and building a unified brand approach with leadership partners.
- Lead integrated global strategy across Paid Search, SEO, and GEO
- Optimize budgets and surface actionable performance insights
- Shape one Brady search brand and cross-team collaboration
Job Description
Responsibilities
- Build an integrated global strategy across Paid Search, SEO and GEO, translating business priorities into where and how Brady needs to show up.
- Optimize paid search budgets funded by the business units. Create simple scorecards that show what's working, where opportunities exist and when investment should flex up, down or shift.
- Strengthen Brady's authority across priority categories and build our GEO strategy and capabilities as AI changes how customers discover and evaluate solutions.
- Identify the content needed to win across SEO and GEO, working with business and regional teams to develop and activate it.
- Shape how we bring Brady and our newly acquired business together under one brand, including keyword strategy, search authority, digital destinations and where customers should land based on their intent.
- Partner closely with business leaders to shape Search & Discovery strategy, bringing a strong point of view on where Brady should compete, where opportunities exist and how investment should shift. Balance business priorities with enterprise-wide opportunities, using insights, data and expertise to challenge thinking and drive better decisions.
- Determine the right team structure, agency model, tools, processes and global/regional ways of working for this new capability.
Requirements
- Search & Discovery Strategy: Build an integrated global strategy across Paid Search, SEO and GEO, translating business priorities into where and how Brady needs to show up.
- Paid Search Investment: Optimize paid search budgets funded by the business units. Create simple scorecards that show what's working, where opportunities exist and when investment should flex up, down or shift.
- SEO & GEO: Strengthen Brady's authority across priority categories and build our GEO strategy and capabilities as AI changes how customers discover and evaluate solutions.
- Search-Driven Content: Identify the content needed to win across SEO and GEO, working with business and regional teams to develop and activate it.
- One Brady Search Strategy: Shape how we bring Brady and our newly acquired business together under one brand, including keyword strategy, search authority, digital destinations and where customers should land based on their intent.
- Business Partnership & Strategic Leadership: Partner closely with business leaders to shape Search & Discovery strategy, bringing a strong point of view on where Brady should compete, where opportunities exist and how investment should shift. Balance business priorities with enterprise-wide opportunities, using insights, data and expertise to challenge thinking and drive better decisions.
- Capability Building: Determine the right team structure, agency model, tools, processes and global/regional ways of working for this new capability.
Benefits
- Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision
- Generous 401(k) with company match
- Paid time off and holidays
- Opportunity to participate in incentive programs for all full-time employees
- Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance
- Education reimbursement opportunities
- Scholarship program for children of Brady employees
- A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities
- Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)
- Dress-for-your-day dress code
Brady Corporation
Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady’s products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin and as of July 31, 2021, employed approximately 5,700 people in its worldwide businesses. Brady’s fiscal 2021 sales were approximately $1.14 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at www.bradycorp.com.
