Sr Director DM Creative & Insights

USA (On-site)

Salary Not AvailableSenior Level15+ years expFull time

Posted 3 months ago

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Job Summary

Drive higher-level strategy and governance for Quad’s Creative and AMI functions, aligning data-driven insights with multi-channel marketing and enterprise priorities.

  • Must-have: 15+ years in direct marketing/creative strategy/analytics with executive leadership
  • Standout: Proven ability to translate performance data into strategic creative direction acrossDM/AMI

Job Description

Responsibilities

  • Establish and implement mid-term (3-year) strategic direction for Direct Marketing Creative and AMI
  • Own and evolve the integrated Creative + Insights operating model
  • Define discipline standards, frameworks, and best practices across both functions
  • Oversee departmental budgets and resource planning
  • Drive alignment with broader Agency Solutions and enterprise priorities
  • Represent Creative and AMI capabilities in executive leadership forums
  • Provide executive oversight to the Group Creative Director and broader DM Creative team
  • Establish creative quality standards and strategic frameworks
  • Ensure creative solutions are grounded in performance data, testing insights, and research
  • Lead creative innovation in direct mail, performance marketing, and multi-channel integration

Requirements

  • Bachelor’s degree in Marketing, Advertising, Analytics or related field
  • 15+ years of progressive leadership experience in direct marketing, creative strategy and/or analytics
  • Demonstrated success evolving functional capabilities and operating models
  • Strong understanding of direct marketing production environments (inline, conventional, digital)
  • Expertise in research methodologies, testing strategies, and performance analytics
  • Executive-level strategic thinking with ability to connect data, creativity, and business outcomes
  • Strong financial acumen, including budget ownership
  • Exceptional leadership and talent development capability
  • Ability to integrate qualitative and quantitative insights into compelling strategic direction
  • Deep understanding of marketing performance measurement and multi-variant testing

Preferred

  • Emerging technologies and AI-driven capabilities
  • Cross-functional collaboration across Creative, Analytics, Production, Sales, and Strategy
Quad logo

Quad

Quad (NYSE: QUAD) is a global marketing experience company that helps brands make direct consumer connections, from household to in-store to online. Supported by state-of-the-art technology and data-driven intelligence, Quad uses its suite of media, creative and production solutions to streamline the complexities of marketing and remove friction from wherever it occurs in the marketing journey. Quad tailors its uniquely flexible, scalable and connected solutions to clients’ objectives, driving cost efficiencies, improving speed to market, strengthening marketing effectiveness, and delivering value on client investments.Quad employs approximately 13,000 people in 14 countries and serves approximately 2,700 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked as the 14th largest agency company in the U.S. by Ad Age (2023), and the second-largest commercial printer in North America, according to Printing Impressions (2023).For more information about Quad, including its commitment to ongoing innovation, culture and sustainable impact, visit quad.com.

Founded in 1971
Sussex, Wisconsin, USA
10K employees (1,327 in marketing)

Traffic Signals

Monthly Visitors
55.7K
Monthly Google Ads Budget
$6.5K
Traffic Source Mix
Search
34.2%
Direct
53.8%
Referral
9%
Social
1.6%
Paid
1.2%

Headcount Trend

Current headcount: ~10.2K

Marketing Team

Marketing Team Size
676 (7% of company)
Median Career Experience
13 years
Median Tenure
9.4 years

Funding

Total Funding
$1.9B
Last Raise
$35M
Post IPO Debt, 7 months ago

Funding History

  • Aug 2025
    Post IPO Debt • $35M
  • Apr 2014
    Post IPO Debt • $1.9B

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