Responsibilities

• Translate marketing strategies and consumer insights into compelling creative frameworks, narratives, and executions that resonate with our audience and tell our brand story.
• Guide creative storytelling across photography, video, copy, motion, and interactive formats.
• Develop compelling brand narratives, creative strategy, and messaging frameworks.
• Identify emerging trends, cultural insights, and storytelling opportunities.
• Guide development of scalable creative systems that allow a single customer insight or campaign platform to come to life across multiple audiences, channels, product categories, and customer journeys.
• Ensure creative work consistently aligns with channel objectives and measurable outcomes.
• Own and protect GNC’s brand identity across all channels and customer touchpoints.
• Ensure consistency in tone, look, feel, and messaging across digital, retail, media, and owned channels.
• Lead creative strategy for eCommerce and digital performance channels, including paid media, site content, campaigns, and lifecycle marketing.
• Partner with Performance Marketing and eCommerce teams to optimize creative for engagement, conversion, and ROI.

Requirements

• Bachelor’s Degree in Business, Marketing, Analytics or related field.
• 10+ years of progressive experience in creative leadership, brand, or marketing roles.
• Proven experience leading creative for consumer, retail, omnichannel, or lifestyle brands.
• Strong background supporting both brand marketing and performance-driven creative.
• Experience leading internal creative teams and managing agency partners.

Preferred

• Prior senior-level leadership experience preferred.

Benefits

• Benefit Offerings: Medical, Dental, Vision, STD, LTD, Paid Company Life Insurance, 401K program with company match, 30% employee merchandise discount on GNC products & 20% employee discount on 3rd party products, Monthly Free Product Offers, and access to the Employee Assistance Program.