Responsibilities

• Develop lifestyle strategies that drive coverage growth, create distinction and help client break through with key media audiences and younger consumers
• Generate buzz and earned coverage for product launches, brand announcements, partnership news and must-win moments
• Leverage expertise and background to push client into new creative storytelling territories, including partnerships with external voices including musicians, designers, athletes, creators or emerging platforms
• Manage an internal team of junior staff while overseeing all aspects of account work including: trend analysis, message development, pitch creation, event execution, measurement, story ideation, staffing and more
• Use research and analytics to strengthen media strategies and client recommendations
• Provide oversight and management on account financials including budgets, time sheets, oversight of client billing process, and vendor invoicing
• Understand client’s challenges, anticipate their needs and capitalize on new opportunities to solve key issues while unlocking growth for client and UEG
• Aid in new business development via participation in pitch meetings, brainstorms, idea generation, staffing discussions and more
• Maintain a high-performing, diverse, creative and cross-functional team to provide clients with best-in-class work
• Lead, coach and develop a team of talented communications pros while ensuring career development plans and goals

Requirements

• 8+ years of relevant experience in communications with a focus on lifestyle and entertainment
• Proven track record managing high performing teams and demanding clients
• Strong, relevant relationships with top tier media, tastemakers, influencers – and the ability to leverage for earned results
• Strong understanding of consumer trends across lifestyle and entertainment, as well as deep understanding of the evolving media landscape
• Fundamental understanding of Integrated Communications tactics
• Excellent written, verbal and presentation skills (outreach plans, general proofreading, pitch development, media materials, strategy documents, decks)
• Strong work ethic and ability to work in a fast-paced environment, while being flexible enough to pivot quickly if needed
• Strong and consistent problem-solving and analytical skills
• Team player with the ability to project confidence, a positive attitude, good judgement and a solutions-oriented approach under pressure

Benefits

• medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing