Sr. Director of Communications and Content Strategy: Franklin College of Arts and Sciences

Athens, GA (On-site)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 3 months ago

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Job Summary

Drive comprehensive communications for Franklin College of Arts and Sciences, leading strategy, media relations, and team delivery to boost visibility and recruitment.

  • Must-have: Proven ability to develop, implement, and evaluate a strategic communications program.
  • Standout: Leadership of a team delivering college-wide branding, media relations, and stakeholder engagement.

Job Description

Responsibilities

  • Work with Executive Director on development, planning, execution, and evaluation of a comprehensive content and communications program for the academic divisions in the college, including, reputation campaigns, media relations, content management, planning and delivery that promotes the Franklin College of Arts and Sciences’ visibility and reputation, driving more robust engagement, and supporting recruitment, including faculty, staff and students.
  • Work with the Executive Director to set quality standards and establish priorities and measurable outcomes.
  • Manage, a team of staff focused on support and delivery of college’s communication priorities.
  • Directly plan, train and mentor staff while overseeing activities and evaluating the performance of positions reporting to this position.
  • Work with Department Heads and School and Institute Directors, and individual faculty to ensure they are supported and represented.
  • Present to various stakeholders as necessary.
  • Additional responsibilities as assigned.

Requirements

  • Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field.
  • Significant professional experience in communications, marketing, or related field.
  • Proven ability to develop, implement, and evaluate a comprehensive, strategic communications and marketing program.
  • Expressed ability to define goals and objectives, identify target audiences, and measure progress toward communications and marketing goals.
  • Strong communications, leadership, and interpersonal skills.
  • Demonstrated familiarity with a range of communications principles including messaging, writing, editing, graphic design, visual communications, branding, marketing, advertising, electronic communications, and social media.
      The University of Georgia logo

      The University of Georgia

      The University of Georgia, a land-grant and sea-grant university with state-wide commitments and responsibilities, is the state's flagship institution of higher education. It is also the state's oldest, most comprehensive and most diversified institution of higher education. Its motto, "to teach, to serve and to inquire into the nature of things," reflects the university's integral and unique role in the conservation and enhancement of the state's and nation's intellectual, cultural and environmental heritage.

      Founded in 1977
      Athens, Georgia, USA
      17K employees (731 in marketing)

      Traffic Signals

      Monthly Visitors
      5.8M
      Monthly Google Ads Budget
      $320.6K
      Traffic Source Mix
      Search
      50.4%
      Direct
      40.7%
      Referral
      7.3%
      Social
      0.6%
      Paid
      0.8%

      Headcount Trend

      Current headcount: ~17.1K

      Marketing Team

      Marketing Team Size
      492 (3% of company)
      Median Career Experience
      13 years
      Median Tenure
      6 years
      Marketing Roles Posted (Last 30 Days)
      4

      Funding

      Last Raise
      $10K
      Grant, 4 years ago

      Funding History

      • Apr 2022
        Grant • $10K

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