Responsibilities

• Strategic Communications & Brand Positioning:
• - Develop and execute communications strategy that positions Alexander Wang within culture and contemporary fashion discourse
• - Own brand narrative and positioning across seasons in partnership with the SVP, Marketing and Head of Design to translate product and brand vision into compelling media stories
• - Ensure consistent brand alignment across all communications channels: editorial, events, partnerships, and collaborations
• - Identify and capitalize on cultural moments and opportunities to authentically amplify the brand
• Editorial & Press Relations:
• - Cultivate and maintain direct relationships with key editors and journalists at tier-one fashion, culture, and lifestyle publications (print, digital, broadcast)
• - Develop and execute strategic press campaigns for collections, collaborations, brand initiatives, and executive visibility
• - Lead all press strategy, including media pitch development, press release creation, and executive positioning (quotes, interviews, speaking opportunities)
• - Review and filter press requests for editorial placements, speaking engagements, interviews, and philanthropic opportunities; prioritize requests aligned with brand strategy

Requirements

• 10+ years of progressive experience in communications, public relations, or marketing
• Minimum 3+ years in a Director-level or equivalent leadership role
• Proven track record of developing and executing integrated communications strategies that generated significant earned media and brand positioning
• Demonstrated expertise in fashion, luxury, or culture communications with deep knowledge of the fashion media landscape
• Established relationships with key editors and journalists at major fashion/culture publications
• Experience leading successful brand activations, events, and experiential campaigns that generated media coverage and cultural impact
• Bachelor degree or equivalent professional experience
• Proficiency in Microsoft Office and Adobe Suite
• Strong copywriting and creative ideation skills
• Excellent analytical and project management skills

Benefits

• Clothing allowance & discounted merchandise
• Healthcare (medical/dental/vision) coverage
• Flexible spending account (FSA) & Commuter benefits
• 401(k) savings plan with employer match
• Summer Fridays