Sr Director Brand Marketing (REMOTE)

Bohemia, NY (Unknown)

$230K/yr – $250K/yrSenior Level12+ years exp

Posted 2 months ago

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Job Summary

Own end-to-end marketing leadership for the Specialty line, translating market insights into a growth plan that aligns product mix, pricing, channels, and innovations to drive revenue, share, and margin.

  • Portfolio and GTM ownership: shape segmentation, product mix, pricing, and channel strategy to hit revenue and margin targets.
  • Insights-to-activation: translate market, consumer, and competitive data into portfolio and communication implications plus innovation opportunities.
  • Cross-functional execution: drive monthly planning, forecasts, and ROI-focused optimization with Finance, Sales, and Supply Planning to close performance gaps.

Job Description

Responsibilities

  • Lead the development and implementation of strategic and operational plans for the Specialty business across channels
  • Devise the segmented marketing plans, including product mix, pricing, and channels of distribution
  • Provide leadership and direction in the implementation of marketing strategies to achieve objectives for revenues, share, and margins
  • Identify and collaborate on new product and business development opportunities to help fill strategic gaps in the portfolio and growth plans
  • Direct the collection of market and competitive data and consumer/category insights. Work closely with consumer insights and analytics teams to assess trends & category performance to arrive at implications for the brand. Develop communication, portfolio, and innovation implications as an outcome of the same
  • P&L Ownership for ICP and 3-5Yr Multi-year annual plans
  • Driving Marketing team understanding of business consumption and shipment trends through the Monthly business planning process – assessing delivery against plan, identifying opportunities to drive growth, mitigating risks to drive gap closing mindset
  • Collaborate with cross-functional team on monthly forecasts – partnership with Finance, Sales & Supply Planning to review monthly KPIs and drive agile plans to optimize for changing market landscape
  • Proactively utilize marketing mix/ROI assessment tools to continually improve marketing spend efficiencies
  • Drive partnership with Brand Experience and Marketing Excellence teams to ensure delivery against strategy, objectives and identification of new, creative ways to elevate marketing plans

Requirements

  • Bachelor’s Degree in Business, Marketing, or related discipline required
  • 12+ years leading Marketing /Brand Experience
  • Top line, Bottom line management
  • Extensive experience on Brand Vision, Brand Planning, Go-To-Market Plans, and Innovation Roadmap
  • Robust senior leadership experience
  • Relevant brand experience in a fast-paced, consumer product company

Preferred

  • MBA/Master’s degree preferred
  • Externally focused marketer who is consumer and category centric and is agile to synthesize information to translate to business implications
  • Experience of managing complicated business portfolio & having exhibited strategic decision making
  • Creative thinker with a mind for expansiveness and seeking new opportunities for brand
  • Proven ability to influence cross-functionally, working with leaders on strategic direction and team members on tactical details
  • Entrepreneurial spirit with an ability to thrive in change as both a high-level strategic thinker and hands-on operator who delivers results

Benefits

  • Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits
  • It is our business imperative to remain a very inclusive workplace
  • To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role
  • Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467

Marketing Team

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