Responsibilities

• Lead brand management function for Tangle and Samyang brands
• Lead, manage, and develop the Tangle and Samyang brand management team (4+ headcount)
• Develop and lead annual strategic plan to deliver against business objectives for portfolio
• Lead brand and market expansion efforts for a portfolio of products
• Build brand strategy and portfolio strategy
• Partner with the Innovation team and HQ on developing innovation roadmap
• Develop and execute U.S. marketing strategies aligned with global brand guidelines and local customer needs
• Serve as the key liaison between U.S. marketing and Korean HQ to ensure alignment of brand direction, product messaging, and launch plans.
• Lead end-to-end go-to-market strategy for new product launches, including product adaptation, pricing strategy, promotional planning, and channel-specific activation.
• Lead product positioning and consumer messaging across key touchpoints such as in-store, e-commerce, digital, and social platforms
• Partner cross-functionally with Sales, Product Development, Supply Chain, and HQ to ensure timely and successful execution of marketing plans
• Own the category P&L: managing price, cost, marketing, and budget to ensure profitability targets are met
• Develop and execute integrated marketing communication strategies across ATL, digital, in-store, social media, shopper marketing, and e-commerce platforms to drive awareness and engagement
• Monitor consumer behavior, competitive dynamics, and market trends to inform strategic decisions and identify growth opportunities
• Lead and mentor the marketing team, agency partners, and external vendors to deliver high-impact campaigns
• Track and report marketing KPIs, ROI, and customer engagement metrics to U.S. leadership and HQ stakeholders