Responsibilities

• Brand strategy and evolution across Proper Hotels, By Proper, and The Collective
• Campaign concepting and storytelling: defining the narrative, not just the look
• Creative direction across all channels including digital, print, environmental, social, and brand partnerships
• Consistency and integrity of brand expression across all properties and sub-brands
• Cross-functional creative collaboration with F&B, wellness, programming, sales, and operations
• Leadership of the in-house design and creative team, setting direction, raising the standard, and ensuring consistent execution across all outputs
• External agency and vendor relationships: briefing, directing, and holding standards
• Building the creative infrastructure and processes needed as the company scales
• Leading AI adoption within the creative function: defining how brand voice and creative standards translate into AI-augmented workflows for ideation, production, and brand consistency, and holding the team accountable to using them well
• Ensure brand and creative are a meaningful driver of commercial performance — supporting revenue growth across properties and reinforcing positioning with key partners
• Social media: leadership of the social function and team, defining social strategy, creative voice, content standards, and platform storytelling across all properties — including codifying how corporate and property-level social work together as the portfolio scales

Requirements

• 10+ years of progressive brand and creative experience, with at least 3 in a senior leadership capacity
• Demonstrated experience leading integrated creative teams, including oversight of social media and content functions
• Demonstrated ability to build and steward multi-property or multi-brand creative systems
• Background in lifestyle, hospitality, fashion, or culture-driven consumer brands preferred
• Strong strategic thinker: you connect brand to business, not just visual to visual
• Proven collaborator across non-creative disciplines: ops, F&B, programming, real estate
• Ability to brief and direct external agencies and creative partners at a high level
• Clear, direct communicator with a point of view you can defend
• Energized by team-building: comfortable leading and developing a team that includes junior and mid-level talent, raising both the standard and the capability of the people around you
• Comfortable operating in a lean, fast-moving, entrepreneurial environment
• Energized by a blank canvas: this role will help define what Proper means creatively as we scale into new markets, properties, and residential projects
• Active, demonstrated use of AI tools in your own creative practice — or a clear, evidenced point of view on systems and how creative work scales through them. We’re looking for fluency or strong systems thinking with active buy-in, not theoretical interest
• Ability to assess and integrate new AI-powered creative tools and workflows at the team level

Benefits

• Competitive Salary + Bonus : Rewarding exceptional talent and performance across all levels.
• Recognition Programs : Celebrating achievements big and small through company-wide appreciation and milestone rewards.
• Annual Performance Reviews : Regular opportunities for feedback, growth, and advancement.
• Culture of Growth : A collaborative, design-forward environment that values creativity, intelligence, and curiosity — where learning and excellence are a daily practice.
• Guided Skills Development : Access to training, leadership programs, mentorship, and cross-property mobility to encourage achievement and discovery.
• Diversity, Equity, Inclusion & Belonging : We honor individuality while fostering a culture of respect and belonging across all teams.
• Community Engagement : Opportunities to give back through local volunteerism, sustainability, and charitable partnerships.
• Comprehensive Health Coverage : Medical, dental, and vision plans through Aetna, designed to fit a range of personal and family needs.
• Wellness Access : Company-subsidized memberships with Equinox and ClassPass, plus wellbeing workshops and mental health resources.
• Employee Assistance Program (EAP) : Confidential support for emotional wellbeing, financial planning, and life management through Unum.
• Paid Time Off : Flexible PTO plus 11 paid holidays each year for corporate team members.
• Paid Parental Leave : Paid time off for eligible employees welcoming a new child through birth, adoption, or foster placement.
• Flexible Work Practices : Hybrid schedules for eligible roles and an emphasis on work-life balance.
• 401(k) Program : Company match of 50% of employee deferrals, up to the first 4% of eligible compensation.
• Employer-Paid Life & Disability Insurance : Core protections with optional additional coverage.
• Financial Education : Access to planning tools and workshops to support long-term stability and growth.
• Hotel Stay Benefits : 75% off BAR (floor of $100) across the Proper portfolio.
• Design Hotels Partnership : 50% off participating Marriott Design Hotels.
• Dining Discounts : 75% off food & beverage at all Proper Hospitality outlets.
• Lifestyle Perks : Complimentary or subsidized parking, cell phone reimbursement, and exclusive hospitality and retail discounts.