Sr. Digital Marketing Strategist (Hospitality) at Alola Marketing | Los Angeles, CA

Alola Marketing

Sr. Digital Marketing Strategist (Hospitality)

Los Angeles, CA (Remote)

Salary Not AvailableSenior Level8+ years expContract

Posted 2 months ago

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Job Summary

Own and optimize Alola’s end-to-end digital marketing across hospitality and lifestyle clients, aligning brand with performance through CRM, website, analytics, and AI-driven workflows.

Growth strategy and demand-gen programs spanning CRM, automation, and lifecycle
CRM/automation optimization and data-driven attribution to improve efficiency
Analytics-driven reporting and AI-enabled workflow improvements to scale performance

Job Description

Developing and overseeing digital marketing strategies across hospitality and lifestyle clients
Leading performance-driven marketing initiatives designed to increase demand, conversion, and revenue
Managing and optimizing CRM and marketing automation systems (HubSpot)
Working within WordPress environments to support website performance, UX, SEO, and conversion optimization
Building and interpreting Google Analytics and campaign reporting dashboards
Identifying opportunities for improved attribution, tracking, and marketing efficiency
Supporting email marketing, lead nurturing, and lifecycle marketing initiatives
Collaborating closely with creative, strategy, and account teams to align brand and performance
Bringing innovative thinking around AI tools, automation, workflow optimization, and emerging digital trends
Helping evolve Alola’s internal marketing systems and client marketing capabilities

8+ years of experience in digital marketing, growth marketing, or performance marketing
Strong understanding of hospitality, lifestyle, luxury, or experience-driven brands
Hands-on experience with: - HubSpot - WordPress - Google Analytics / GA4 - CRM and marketing automation systems - Reporting and attribution - Strong understanding of digital campaign performance and optimization - Comfortable working cross-functionally with creative and strategy teams - Highly organized, proactive, and solutions-oriented - Strong understanding of AI tools and how they can improve marketing workflows and performance - Agency experience
Agency experience

Hospitality marketing experience
Experience with hotel, restaurant, or travel brands
SEO and paid media experience
Experience building scalable reporting systems and dashboards

Alola Marketing

At Alola, we don't just create brands, we craft experiences. Our boutique marketing agency is dedicated to delivering exceptional service capabilities that combine strategic discipline and creative innovation. From brand development to growth strategy, we have the expertise and passion to help our clients succeed.OUR CAPABILITIESWe offer the full portfolio of services needed to support our clients’ success in today’s hyper-competitive marketplace.BRAND STRATEGY & IDENTITYBranding is at the core of everything we do. We meticulously design every detail and make every decision with a singular focus on promoting and elevating our clients' brands.WEBSITE DEVELOPMENTA website is often a brand’s first and most meaningful consumer touch point. We create websites that are intuitive, functional and clearly deliver on the brand promise.MARKETING & DESIGNAlways strategically sound, yet boldly creative. Our digital-driven marketing programs breakthrough to build brand awareness, relevance and sales.

Founded in 2015

Santa Monica, California, USA

6 employees (3 in marketing)

alolamarketing.com