Responsibilities

• Support the development and implement multi-channel paid media campaigns (across Search, Social, Display, Video, Programmatic, etc.) to produce key business goals.
• Work in collaboration with fellow team members and external vendors to manage advertising campaign development for various campaigns (particularly lower funnel), including briefing, asset development, timeline management, creative feedback and trafficking.
• Manage end-to-end campaign execution across platforms such as Google Campaign Manager, SA360, DV360, Meta, YouTube, and more.
• Conduct audience segmentation, targeting, and creative testing to drive optimal performance and inform future strategies.
• Collaborate with creative, analytics, and brand marketing teams to ensure alignment across messaging, media, and that holistic business KPIs are effectively communicated & met.
• Assist with optimization & performance Management
• Monitor campaign performance daily/weekly/monthly/quarterly and optimize based on key metrics (CTR, CPC, CPA, ROI, ROAS, CTA, conversions, etc.).
• Collaborate with key stakeholders on developing and implementing A/B and multivariate testing to inform media performance & strategy evolution.
• Leverage automation tools and scripts to enhance efficiency & scalability.
• Review monthly Agency deliverables for accuracy and relevancy.

Requirements

• Bachelor's Degree
• Marketing, Media, Advertising, Marketing Analytics, etc
• Minimum 5 years of advertising agency or related experience in advertising campaign strategy & performance digital experience preferred.
• Extensive knowledge of working across Paid Search (Google & Bing), Google Ads, Meta Ads Manager, Programmatic DSPs, and more.
• Experience working with creative teams to develop advertising campaigns.
• Experience in reviewing media plans & performance across Paid Social, Paid Search, Display (Programmatic & Direct), Video, Audio, and more.
• Experience in pulling reporting directly from media channels/platforms to measure the success & impact of campaign performance.
• Experience in analyzing website reporting & performance driven digital marketing tactics.
• Proficiency in Excel/Sheets and campaign management platforms.
• Advertising experience a plus.
• Workfront experience a plus.

Preferred

• Tableau experience is a plus.
• Experience in working with and developing customer journeys is a plus.
• Workfront experience is a plus.
• Advertising experience a plus.