Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with long-term business goals. This involves identifying target audiences, selecting the right digital channels (SEO, SEM, Paid Social, Email), and defining the key performance indicators (KPIs) to measure success.
• Oversee the end-to-end execution of integrated digital campaigns. You are responsible for ensuring that messaging is consistent across all touchpoints and that campaigns are launched on time and within budget to maximize reach and impact.
• Monitor and report on the performance of all digital marketing efforts. Using tools like Google Analytics, you must extract actionable insights, calculate Return on Ad Spend (ROAS), and adjust strategies based on data-driven findings.
• Lead the strategy for both organic and paid search. This includes overseeing keyword research, on-page optimization, and backlink strategies, as well as managing high-budget PPC campaigns to ensure a low Cost Per Acquisition (CPA).
• Manage a continuous testing environment to improve the user experience and increase conversion rates. This involves overseeing A/B testing on landing pages, refining the customer journey, and utilizing heatmaps to understand user behavior.
• Oversee the digital marketing budget, ensuring funds are allocated efficiently across different channels. You must constantly evaluate the performance of each channel to shift spend toward the highest-performing initiatives.
• Design and optimize the full marketing funnel, from top-of-funnel awareness to bottom-of-funnel conversion. This involves implementing lead-scoring models and nurturing sequences to ensure high-quality prospects are efficiently moved through the sales pipeline.
• Stay ahead of the curve by monitoring industry trends, emerging technologies (such as AI-driven marketing), and competitor activities. You must pivot strategies quickly to capitalize on new opportunities or mitigate market shifts.