Responsibilities

• Strategic Planning & Execution: Develop and implement comprehensive digital marketing strategies to drive demand generation and sales for the ecommerce online store, merchandising website, and online chat platform. Focus on improving customer acquisition, retention, and conversion across these platforms.
• Cross-functional Collaboration: Mobilize and lead cross-functional teams including design, content, data analytics, engineering, and sales to ensure successful execution of marketing initiatives and optimization efforts. Maintain clear communication channels and align teams around shared goals.
• Testing, Iteration & Optimization: Lead continuous A/B testing and other experimentation to optimize customer engagement, sales, and marketing efforts across platforms. Analyze key performance metrics, iterating on strategies to improve results over time.
• Innovation & Growth Initiatives: Proactively identify new opportunities to innovate in digital marketing. Demonstrate a bias for action to test new tactics, tools, and technologies to stay ahead of industry trends.
• Demand Generation & Customer Engagement: Plan and execute campaigns aimed at generating demand, building brand awareness, and increasing sales. Develop personalized, targeted campaigns to engage agents, brokers, lenders, and other real estate professionals.
• Performance Reporting & Analytics: Provide regular updates on the performance of marketing initiatives. Analyze data and leverage insights to drive future strategies and ensure alignment with business objectives.
• AI Utilization: Leverage AI tools to enhance online platform performance, streamline workflows, and accelerate campaign execution. Use generative AI to support content development, personalization, and merchandising optimization across ecommerce, website, and chat platforms, as appropriate. Apply AI-driven analytics to surface insights, predict customer behavior, and recommend next-best actions to improve engagement and conversions. Continuously evaluate emerging AI technologies and recommend adoption of tools that strengthen Realtor.com® ’s competitive advantage in digital marketing.

Requirements

• Bachelor's degree or equivalent experience
• 8+ years of experience in digital marketing, ecommerce marketing, or related fields with a proven track record of driving growth and engagement.
• Experience engaging with cross-functional teams and collaborating with multiple stakeholders to implement strategies.
• Strong background in online merchandising, ecommerce platforms, and digital sales strategies.
• Expertise in demand generation and online conversion strategies.
• Strong analytical and data-driven mindset, with the ability to interpret performance metrics and adjust strategies accordingly.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., WordPress, Knotch, Optimizely, Tableau, Amplitude, Google Analytics, Salesforce, or similar).
• Deep understanding of ecommerce best practices, website merchandising, and online customer experience optimization.

Preferred

• Previous experience in real estate, SaaS, or a similar high-growth tech company.
• Familiarity with online chat platforms and customer engagement tools.

Benefits

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program