Responsibilities

• Partner cross-functionally across Web, Paid Media, Email, Marketing Operations, Analytics, and Finance to drive execution of key Digital Marketing Channel strategies
• Apply analytical and strategic thinking to optimize the effectiveness of Happen's website and Paid Digital channels
• Build reports, dashboards, and data summaries that support clear, confident decision making
• Oversee and implement channel experiments, then analyze results and turn them into actionable recommendations
• Develop Web and Paid marketing forecasts across spend, efficiency, LTV, and other key metrics
• Proactively identify opportunities for improvement, scope and prioritize projects, and lead execution of analytically-driven recommendations tied to business objectives
• Partner with Finance to build CAC/LTV models that connect Paid and Digital investment to business outcomes

Requirements

• 2+ years of experience in an analytical or digital marketing role; bachelor's degree or higher in Business or a quantitative field such as Analytics, Finance, Economics, Physical Sciences, Math, Statistics, or Engineering; or equivalent combination of education and experience
• Experience writing SQL queries to analyze large datasets
• Experience with modern website, marketing, and data technology stacks such as Google Analytics, Google Tag Manager, Segment, Heap, or BigQuery
• Experience using data visualization tools such as Tableau
• Highly proficient in Excel or Google Sheets
• Strong analytical thinking and business judgment with the ability to turn data into actionable insights
• You take ownership of your work, proactively identify opportunities to improve outcomes, and are comfortable managing multiple priorities in a fast-paced environment
• You've been using AI tools in your daily life long enough to have real opinions about them—what they're good at, where they fall short, and when to trust the output. You're ready to apply that intuition to improve your work and solve real business problems
• Excellent written and verbal communication skills

Preferred

• Familiarity with Salesforce or other CRM software

Benefits

• We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more.