Own and elevate Road Runner Sports' brand through end-to-end creative leadership, aligning visual identity with merchandising priorities and crafting campaigns that connect product, athlete, and lifestyle to drive conversion.

• Brand Leadership: Set visual standard across web, email, social, print, catalog, and in-store assets.
• Campaign Storytelling: Lead development of brand narratives linking product, athlete, and lifestyle; emphasize head-to-toe outfitting and complete merchandising solutions.
• Creative Strategy with CMO: Direct brainstorming, mood boards, concept art, and style guides; shape seasonal storytelling direction.
• Production Oversight: Manage photoshoots including casting, talent, styling, planning, and on-set direction for consistency.
• Catalog & Campaign Creation: Drive catalogs and major campaigns from concept to delivery aligned with merchandising priorities and business goals.
• Design & Studio Leadership: Create assets in Photoshop, XD, Illustrator, and InDesign; lead in-house and external creatives and photographers.
• Creative Operations: Develop and run the broader creative team, implementing workflows and scalable processes.
• Design Process & Quality: Guide from brief through final launch, removing blockers and maintaining a high-quality bar.
• Cross-Functional Partnership: Collaborate with Brand, Retail, Social, Ecommerce, and Merchandise Marketing to deliver on-brand, on-time, performing solutions.
• Creative Infrastructure: Build file systems, production workflows, resource planning, and quality controls for a world-class studio.