Responsibilities

• Create Work That Gets Talked About: Concept and write social-first, culture-tuned ideas for multiple channels.
• Build platform-native concepts born on the channel.
• Turn briefs, insights, and data into sharp creative platforms that drive buzz and business.
• Ground ideas in real cultural insight and know why it matters to the audience.
• Work AI-Native, Not AI-Curious: Write intelligent prompts across LLMs, generative image, and video models; direct, refine, and push toward a creative vision.
• Use AI as a core part of your daily workflow: concepting, versioning, testing, polishing.
• Push AI workflows forward across the department with better prompts and smarter processes.
• Treat AI as the turbo, not the driver; your taste and instincts lead.
• Move at Newsroom Speed: Jump on briefs, trends, and cultural moments with ideas that feel right now.
• Take work from brief to check this out faster than most teams.

Requirements

• 5+ years of agency experience as a Copywriter / Senior Copywriter on integrated campaigns.
• A portfolio that proves you think in platforms, not one-offs—with big-brand experience to back it.
• Social & creator fluency: Deep comfort with TikTok, Instagram, YouTube, X, and emerging platforms.
• AI-native workflow: Regular, opinionated use of AI in your process.
• Prompt craft: You write prompts the way you write headlines—with intention and specificity. Fluent across LLMs (ChatGPT, Claude, Gemini), generative image models (Midjourney, Firefly, DALL-E), and emerging video gen tools.
• Conceptual horsepower: Insight ? platform ? execution. Tight, modern, surprising.
• Cultural fluency: You understand how culture moves across communities and lived experiences.
• Production savvy: On-set and post experience; editing or directing experience is a must.
• Leadership & collaboration: Experience guiding junior creatives and partnering across disciplines.
• Presentation chops: Comfortable in the room or on Zoom, selling bold ideas and handling feedback with zero ego.