Sr. Copywriter, Americas

Baltimore, MD (Hybrid)

$79K/yr – $98K/yrSenior LevelFull time

Posted 5 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive bold brand storytelling for the Americas with cross-functional, multi-channel campaigns and high-visibility campaigns.

  • Location within commuting distance from Baltimore, MD.
  • Must-have: Hybrid schedule with 4 days in office per week.
  • Standout: Experience leading cross-functional creative projects across wholesale, DTC, and brand teams.

Job Description

Responsibilities

  • Develop culture-shifting concepts for key global product launches, brand campaigns, and co-op campaigns for key wholesale partners.
  • Turn compelling creative concepts into executional treatments across a variety of mediums and platforms such as: editorial, documentary, social, digital and retail.
  • Support Creative Leads and Sr. Leads across the creative department by collaborating on concept and story development, creative pitch decks, and ideation sessions.
  • Work cross-functionally with a diverse set of teammates to analyze briefs from the Marketing Team and turn them into impactful communications that drive defined KPIs.
  • Shape how our brand speaks across the Americas, ensuring consistent, compelling messaging across Wholesale, DTC, Brand, GTM, and Category Marketing touchpoints.
  • Partner closely with the Americas Creative Team, reporting to the Sr. Creative Director to bring bold brand storytelling to life.
  • Concept and craft breakthrough campaigns, content, brand moments, and product copy that move the brand forward.
  • Collaborate with designers, producers, marketers, and external agencies to turn ideas into high-impact creative execution.
  • Translate marketing briefs into clear, powerful narratives that drive defined KPIs and elevate the consumer experience.
  • Operate with agility in a fast-paced, consumer-obsessed environment, balancing multiple priorities while maintaining a high creative bar.

Requirements

  • Location within commuting distance from our Baltimore, MD office.
  • Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week.
  • Sponsorship Eligibility: (US ONLY) UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.
  • Relocation: No relocation provided.

    Benefits

    • Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
    • Under Armour Merchandise Discounts
    • Competitive 401(k) plan matching
    • Maternity and Parental Leave for eligible and FMLA-eligible teammates
    • Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
    Under Armour logo

    Under Armour

    3.8 Glassdoor

    Under Armour is obsessed with being better, stronger, and more focused than anyone else out there. Our mission: to make athletes better. Our vision: to inspire you with performance solutions you never knew you needed and can’t imagine living without. Our values define and unite us, the beliefs that are the red thread that connect everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do. LOVE ATHLETES We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover. CELEBRATE THE WINS We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due. We take time to have fun. We channel past successes to inspire our next win. STAND FOR EQUALITY We believe sport is the great unifier. We don't sit on the sidelines; we speak up for fairness and equity. We treat each other with respect. We apply different perspectives in our work. We come together as a force for good to serve the communities we represent. ACT SUSTAINABLY We believe our work is not just what we do but how we do it. We work ethically and efficiently to perfect performance while reusing the Earth's resources. We seek new information to develop lasting solutions. We protect our planet for all who now play, and all who will play, on our home field. FIGHT ON TOGETHER We believe strength is built through tackling adversity. We act with an enterprise mindset in the best interest of the Brand. We help each other overcome obstacles. We act with integrity, have honest conversations and grow over mistakes. We approach challenges with positive intent and never quit.

    Founded in 1996
    Baltimore, Maryland, US
    12K employees (1,203 in marketing)
    67% recommend to a friend
    68% CEO approval

    Traffic Signals

    Monthly Visitors
    7.9M
    Monthly Google Ads Budget
    $778.3K
    Traffic Source Mix
    Search
    27.2%
    Direct
    56.8%
    Referral
    7.7%
    Social
    3.9%
    Paid
    4.3%

    Headcount Trend

    Current headcount: ~12.7K

    Marketing Team

    Marketing Team Size
    842 (7% of company)
    Median Career Experience
    15 years
    Median Tenure
    8.4 years
    Marketing Roles Posted (Last 30 Days)
    1

    Funding

    Total Funding
    $567.4M
    Last Raise
    $67.4M
    Post IPO Secondary, 2 months ago

    Funding History

    • Jan 2026
      Post IPO Secondary • $67.4M
    • Jun 2025
      Post IPO Debt • $400M
    • May 2023
      Post IPO Secondary • $100M

    Recent News