Responsibilities

• Strategic Content Leadership. Implement and refine content strategies and processes that directly influence customer journey completion and increase KPIs. Mentor team members and stakeholders to ensure quality, accuracy, and creative cohesion across projects.
• Creative Excellence. Write, edit, and provide guidelines for high impact marketing copy across Esri.com. Establish and refine brand voice and messaging frameworks.
• AI-Driven Innovation. Leverage AI writing and optimization tools to scale production, improve content performance, and enhance personalization while maintaining editorial integrity.
• Data and Insights. Partner with analytics teams to evaluate metrics, analyze performance trends, and apply insights to drive strategy, engagement, and optimization.
• Thought Leadership. Represent Esri’s content discipline across teams and external engagements, championing best practices and elevating content marketing standards across the organization.

Requirements

• 8+ years of experience developing and managing web content and digital marketing initiatives for large-scale or enterprise websites
• Proven mastery in writing, editing, and storytelling across web and marketing channels, with the ability to translate complex topics into accessible, engaging narratives
• Strong expertise of SEO, SEM, web analytics, and content performance metrics
• Proven success leading large-scale web or digital content programs
• Experience implementing AI and automation to enhance content workflows and performance
• Experience collaborating with cross-functional teams, managing multiple projects, and delivering results on time and within scope
• Demonstrated ability to mentor peers, influence stakeholders, and uphold editorial standards
• Proactive problem solver who applies creativity, data, and critical thinking to achieve business goals
• Bachelor's degree in English, journalism, marketing, or a related field
• Occasional travel may be required (up to ~20%); travel needs may vary based on business requirements

Preferred

• Master’s degree in English, Journalism, Communications or related field

Benefits

• Medical, dental, vision
• Basic and supplemental life insurance for employees (and their families)
• 401(k) and profit-sharing programs
• Minimum accrual of 80 hours of vacation leave
• Twelve paid holidays throughout the calendar year
• Opportunities for personal and professional growth