Responsibilities

• Partner with marketing leadership to support the development of content strategy, then independently own execution across priority initiatives
• Translate business objectives and go to market priorities into clear, executable content programs
• Maintain an editorial mix weighted toward educational and thought leadership content, with targeted product driven content where appropriate
• Own the integrated content calendar across social, email, webinars, and supporting assets
• Own the end to end execution of approximately two (2) webinars per month, including: Topic and POV development, Coordination with internal SMEs, customers, and partners, Timeline management and promotion planning, Live execution logistics, Post event follow up and performance analysis
• Enforce a structured content repurposing approach in partnership with agencies, extending webinars into sales assets, email campaigns, and social content
• Lead organic social content with a strong thought leadership and point of view orientation
• Balance original POV with promotion and repurposed content to drive consistency and relevance
• Own editorial and campaign email execution, including newsletters, campaign emails, and nurture streams
• Ensure content is audience appropriate, on brand, and aligned to funnel objectives