Responsibilities

• Translate audience-led strategy into clear, integrated campaign approaches across campaigns, culture moments, and always-on efforts
• Develop activation frameworks that ensure consistent execution across workstreams and moments
• Lead social and creator strategy, defining how campaigns show up across platforms, formats, and communities
• Identify cultural trends, audience insights, and performance signals, and translate them into actionable campaign ideas, social and creator strategies, and activation approaches
• Ensure all campaign plans and tactics align with business priorities, audience strategy, and performance goals
• Lead creator-first social media campaign strategies, leveraging performance data and audience insights, that positions creators and talent as collaborators, not just amplification
• Define and evolve and engagement strategies leveraging Microsoft’s owned social channels
• Guide how creators are integrated into campaigns and programs from the outset, ensuring alignment with audience and campaign priorities
• Partner with & support other Microsoft creator teams to identify and activate talent that strengthens cross-organization campaign relevance, reach, and impact
• Support development and execution of in-real-life activations, from large-scale culture-shaping moments to more targeted, intimate experiences