Responsibilities

• Leads market research and the development of go-to-market strategies to increase referrals, revenue and retention within current client base and assigned referral channels.
• Manages the development and implementation of marketing plans and communications, in coordination with referral partners when appropriate, including promotions, printed material, web content, electronic sales presentations, digital marketing, and any other media.
• Coordinates with various Paychex functional areas, as required, to ensure appropriate operational support of assigned distribution channel or client segments.
• Manages the coordinated execution of marketing programs with the Sales organization to ensure effective utilization of opportunities.
• Meets with senior leadership to determine the marketing and sales support needs for assigned distribution channels and client segments.
• Directs the preparation of reports to share with senior leadership regarding activity and results.
• Oversees and implements marketing communications strategies to ensure adherence to Paychex brand standards.
• Monitors competitive environment and adjusts plans to meet future opportunities.
• Manages a team of Channel Marketing Managers and Associate Managers to develop and execute marketing strategies.
• Recruits, selects, hires, and evaluates performance of personnel to ensure all department needs are handled appropriately. Counsels and develops staff for personal and corporate advancement through career development, training programs and other resources as required for professional advancement.